Let the branding games begin | Twitter turns a profit | Why Japan should not ignore Muslim mllennials

Plus: TBWA's strategy hire and all the week's move and wins | 6-second storytelling tips

View in web browser   Friday, 09 February, 2018 Brands kick off game plans at PyeongChang Olympics Olivia Parker McDonald's, P&G, Coca-Cola and Omega share their strategies for converting consumers at the Winter Olympics.   Why Japan should pay attention to Muslim millennials Shun Matsuzaka In his first article examining Islamic culture from a Japanese perspective, Shun Matsuzaka of McCann Worldgroup notes that young Muslims have a strong interest in Japan, but that the country still has much to learn about their culture.   Publicis Groupe's growth in Asia-Pacific shrinks 2.3% Omar Oakes Asia-Pacific was Publicis Groupe's worst-performing region last year, while overall revenues fell 0.4% to €9.69bn ($11.86bn).     Twitter reports its first profitable financial quarter Emily Tan EMEA, APAC and in particular Japan contribute to revenue growth.   TBWA hires APAC regional strategy director Faaez Samadi New appointment comes from Publicis Communications.   Dentsu Aegis Network tops Recma ranking for media billings Emily Tan The group had a net new business balance of $2.34 billion, well ahead of second-place finisher Publicis Media's $376 million.   All the week's people moves and business wins Briefs on Y&R, OMD, Samsung, Havas, IPG, Ogilvy, M&C Saatchi, Society, Klareco, Ikon, and more.   Editor's Picks Storytelling in 6 seconds: Tips for the shortest video ad format Arthur Tsang BBH China's CCO shares advice based on the agency's experience converting a fairy tale into a series of ultra-short clips.   Best spaces to work: SCMP Hong Kong Staff Reporters The South China Morning Post unveiled a new identity this week, with a jazzy new office to match.   Microsoft coalesces sentiment analysis into Bing Babar Khan Javed Similar to the wireframe powering Google's featured snippets, Bing's sentiment analysis tool is aimed at giving users access to answers.   JD.com adds an adorable puppy to the CNY festivities Ad Nut Brands roll out Chinese New Year campaigns to usher in the Year of the Dog on 16 February.   Promoted Finding fortune in China: One-on-one with Yoyo Ng Staff Writer iClick Interactive's general manager, Hong Kong speaks on trends in 2018, the importance of leveraging video and social content, and bridging the Mainland border.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital Media Awards Apr 25, 2018 Shanghai

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