Get the March issue — fresh off the press! The March issue of Campaign Asia sets the stage for our annual conference, Campaign360, covering the future of the media industry. Our senior writers delve deep into the creeping commoditisation of media, and analyse to what extent Google and Facebook will continue to dominate ad spend. We question whether 2018 will be the year that better governance and improved technology bring forth workable solutions to digital media measurement, and we look into who will win the OTT streaming battle in Asia – Netflix, Amazon or a growing local player? The issue will also feature the much-anticipated Agency Report Cards, our annual assessment of how the past year has played out for each of Asia's biggest creative, media and digital agencies. After a challenging year for ad spending, find out who has made the grade! Finally, March's magazine will look to China, where the growth of the digital economy is now outpacing the economy overall. We test the water with three local experts about the top 10 opinion leaders shaping Chinese consumers' daily lives in 2018 and beyond; and we ask which companies are presenting a credible challenge to the powerful trinity of Baidu, Alibaba and Tencent. We'll also meet some of the speakers preparing to share their considerable experience at our Digital360Festival, coming up in Shanghai in April. To receive your print special of Campaign's March issue you need to subscribe to Campaign Premium. Subscribing to Campaign Premium will equip you with: - Monthly in-depth articles featuring exclusive insight on key trends and industry issues
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