Star Sports ropes in agencies for the second game
Campaign India Team
The integrated team across marketing, creative and media of two brand campaigns will be declared winners at the end of the sporting tournament
Does the All Out 'tough moms' campaign help the brand?
Prasad Sangameshwaran
In an exclusive conversation with Campaign India, Ann Mukherjee, global CMO, SC Johnson says that creating diverse connections is what modern marketing is all about
Dave Trott's blog: Backfire
Dave Trott
The author explains how Obama managed to sell more guns than Trump
Unmetric Engagement Meter: Most viewed on YouTube (11-20 February)
Videos from Apple, Reliance Trends, SetWetStyling and more...
Ceat showcases work culture through humorous films
Watch the digital films conceptualised by Ogilvy here
A practical guide to influencer marketing
Sowmya Iyer, founder and CEO, DViO digital, speaks about the various dilemmas confronting marketers these days.
Online video consumption shoots up five times in the last 12 months: Hotstar
The Indian online viewer throws up many surprises in a recent study, India Watch Report, released by OTT major, Hotstar
Opinion: Chatbot marketing guide for dummies
Amit Tiwari
Are you prepared for a future with chatbots? Our guest columnist takes you through a check-list
Tribute: Ten ad films featuring Sridevi
She suffered a cardiac arrest and passed away on 24 February
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