HK gets IAB chapter at long last | Generali picks creative agency | FCB hires China creative lead

Plus: Sexual harassment emerges from the shadows | Sanofi appoints media agency in Pakistan

View in web browser   Monday, 26 February, 2018 Hong Kong gets IAB chapter after three years of lobbying Jenny Chan 陳詠欣 The Digital Marketing Association of Hong Kong (HKDMA) has secured the 46th global IAB license.   Premium Sexual harassment emerges from the shadows in Asia Foong Li Mei As the #metoo movement spreads across APAC, victims of inappropriate behaviour are tentatively starting to come out of the woodwork in the advertising and marcomms industry.   Insurer Generali picks creative agency in APAC Staff Reporters The winning agency will handle branding for Indonesia and Vietnam initially, with an opportunity to expand to other countries in the future.     Mark Kong joins FCB China as creative lead Staff Reporters He replaces former CCO Fei Wei, who left the agency for Ogilvy.   Sanofi appoints media agency in Pakistan Babar Khan Javed The account changes hands without a pitch.   Editor's Picks Hope, not despair, for Asia's new publishing economy Piruze Sabuncu New technology and new business models mean opportunities for publishers increasingly at the margins of old revenue streams, says Piruze Sabuncu of Stripe.   Mobile and video drive Japanese adspend growth: Dentsu David Blecken Digital advertising now accounts for nearly a quarter of total spending.   Facebook re-labels metrics for transparency Staff Writer The social network has started to label some of its metrics in Ad Manager as "estimated" and "in development" to provide more clarity and transparency   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

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