How crises can help brands | Digital transformation in Singapore | Building the Infiniti brand

View in web browser   Thursday, 22 February, 2018 Roleplaying a disaster could save your brand from one Jenny Chan 陳詠欣, Rick Boost Crises may build character, but for a brand, crises uncover ingrained problems with a company's character, justifying the need for crisis simulation, says RFI.   Digital transformation will contribute $10 billion to Singapore's GDP: Microsoft Babar Khan Javed Digital transformation is set to accelerate growth for the APAC region, impacting society, companies, and the economy, according to a new study.   Infiniti places ambition over odds in its push for growth David Blecken Still working to define itself in Asia, the Japanese carmaker is betting on social media and aims to combine inspiring human stories with more insight into its own brand DNA.     It's a GO for Starbucks Malaysia Plus briefs on Turner, Brave Bison, Grazitti Interactive, and much more, in our moves and wins roundup.   Google launches machine-learning powered automated ads on Adsense Emily Tan Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers.   Premium AI: What to do before you even start Babar Khan Javed The old maxim 'garbage in, garbage out' holds true with AI, so companies considering the use of machine-learning tools should take steps to get their data and system architectures in order.   It's high time for corporate Japan to embrace global communication standards Robert Heldt Companies do themselves a disservice with amateurish English-language communications.   Editor's Picks Sumitomo Corp launches digital media company David Blecken The 98-year-old Japanese trading giant plans to use its new investment vehicle to grow overseas and take advantage of changing media consumption at home.   What personalised events mean in China Eugene Ng To engage attendees, every live experience must be unique   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

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