Tuesday 31 July 2018

Google, Amazon and Jio are India's Most Influential Brands | North India has the largest gap in aspiration for wealth | InstaReM film | Opinion: The online teens and what it means for marketers | Madison Media's new CSO

 
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Wednesday, 01 August, 2018
Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Campaign India Team

The study ranks influence based on key parameters like trustworthiness, customer engagement and leading edge among others

 
North India has the largest gap in aspiration for wealth: Bankbazaar

North India has the largest gap in aspiration for wealth: Bankbazaar

Campaign India Team

The latest results of the Bankbazaar Aspiration Index is out. This is what it unveils

 
InstaReM adds the gloss to a dull birthday

InstaReM adds the gloss to a dull birthday

Campaign India Team

Watch the ad film conceptualised by Lowfundwala Communications here

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Opinion: The online teens and what it means for marketers

Opinion: The online teens and what it means for marketers

Anubhav Mishra, Sridhar Samu

The co-authors list down why online word-of-mouth is of significant importance while targeting this age group

 
Madison Media gets Shan Jain as CSO

Madison Media gets Shan Jain as CSO

Campaign India Team

Joins from Publicis

 

Editor's Picks

New Business League: June 2018 update

New Business League: June 2018 update

Campaign India Team

DDB Mudra leads the creative rankings while Dentsu X is top of the media list

 
'TV is an under-leveraged medium': Shashi Sinha

'TV is an under-leveraged medium': Shashi Sinha

Campaign India Team

Sinha was part of a panel discussion featuring Partho Dasgupta (BARC), Sanjay Behl (Raymond) and Pratyusha Agarwal (ZEEL) prior to the IAA Leadership Awards

 
From the Cinthol man to Pak's PM: The incredible journey of Imran Khan

From the Cinthol man to Pak's PM: The incredible journey of Imran Khan

Sandeep Goyal

The writer goes down memory lane and talks about the time when Imran Khan was the toast of two countries -- Pakistan and India.

 
India's top local brands

India's top local brands

Prasad Sangameshwaran

In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.

 
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Bag brouhaha hits Coles | Marketers expect bigger budgets: Study | ADK names ECD

Plus" What Australia tastes like | Thailand's top mobile-friendly brands
 
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Wednesday, 01 August, 2018

Plastic prevarication: Coles' reversal of bag policy rankles

Plastic prevarication: Coles' reversal of bag policy rankles

Matthew Miller

The Australian grocer caves in to a minority that was apparently having difficulty with the "transition" to reusable bags.

 
Global marketers expect their budgets to rise in 2019

Global marketers expect their budgets to rise in 2019

Magda Ibrahim, Faaez Samadi

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year.

 
ADK names ECD as it looks to develop 'boutique' network

ADK names ECD as it looks to develop 'boutique' network

David Blecken

The company plans to launch "a number of creative boutiques" by January.

 
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PHD hires new APAC CEO

PHD hires new APAC CEO

Faaez Samadi

New leader takes over from Susana Tsui.

 
Thailand's top mobile-friendly brands

Thailand's top mobile-friendly brands

In-market experts discuss Thailand's top mobile-friendly picks Samsung, Google, Lazada and the wildly popular Line app.

 
What does Australia taste like? Vegemite, apparently

What does Australia taste like? Vegemite, apparently

Ad Nut

Frenetic, enthusiastic ad from Thinkerbell might make you want to try the spread made from brewer's yeast.

 

Editor's Picks

Briefs: Saatchi & Saatchi, Ikon, Cowan, AOI Pro, much more

Briefs: Saatchi & Saatchi, Ikon, Cowan, AOI Pro, much more

Keep up on business wins and people moves in our frequently updated digest.

 
Your car may kill or maim you, but don't panic

Your car may kill or maim you, but don't panic

Ad Nut

A campaign from The Monkeys warns drivers about a serious recall, while Accenture Interactive offers a tool that makes it easy to check their car's status.

 
See who tops the latest APAC New Business League

See who tops the latest APAC New Business League

Staff Reporters

Leo Burnett, Isobar, MullenLowe, UM, Spark Foundry, OMD and PHD among the agencies shifting positions in the latest tally from R3.

 
IGTV: What's all the fuss about?

IGTV: What's all the fuss about?

Jason Fashade

Instagram's latest offering aims squarely at YouTube. What do brands need to know about IGTV?

 

Events

Brand Summit China 2018

Brand Summit China 2018

Aug 23, 2018

Shanghai

 
Top 1000 Brands Breakfast Briefing | Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Sep 6, 2018

Singapore

 
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For information about this email newsletter, please contact:
Matthew Miller matthew.miller@haymarket.asia
 
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Atifa Silk atifa.silk@haymarket.asia
 
 
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步伐蹣跚的其乐鞋牌;iPhone X与怪兽激战;你的心态还停留在2012年吗?

 
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星期三 2018年 8月 1日

品牌体检:Clarks要大步向前,摆脱历史束缚

Jenny Chan 陳詠欣

尽管其乐(Clarks)称在华销售额仍以健康的速度增长,在全球首席执行官辞职、利润下滑和门店关闭的情况下,该品牌在亚洲的印象值降至10年来最低点。

 

作品:iPhone X新广告,与游戏怪兽激战中国街头

本刊记者

Apple全新广告以MOBA手游为灵感,上演了一出好戏。

 

观点:赶快掘金中国奢侈品购买力,不要错失良机

本刊编辑

Cindy Choo撰文表示,对中国奢侈品消费者实力持怀疑态度的人仍停留在遥远的过去。

 
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编辑推荐

熊晓鸽辞去WPP非执行董事一职让苏铭天深感"痛心和不安"

Daniel Farey-Jones

前WPP集团掌门人对中国区非执行董事兼IDG资本全球董事长熊晓鸽(Hugo Shong)的辞职做出了回应。

 

分众传媒集团任命陈岩为首席信息官,将身兼两职

本刊记者

分众传媒正式宣布集团首席战略官陈岩女士兼任集团首席信息官。

 

活动

Brand Summit China 2018

Brand Summit China 2018

Aug 23, 2018

上海

 
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