Monday, 23 July 2018

Lenovo seeks China PR partner | Problems with audience-data quality | India's top homegrown brands

Plus: Tencent Video, The Purpose Group, McDonald's, Cannes Lions revenue, more
 
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Tuesday, 24 July, 2018

Lenovo seeks agency support for seven-figure China PR brief

Lenovo seeks agency support for seven-figure China PR brief

Steve Barrett

The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.

 
India's top local brands

India's top local brands

In-country experts weigh in on the success of local Indian brands like Tata, Patanjail and Flipkart.

 
The Purpose Group launches content studio

The Purpose Group launches content studio

Faaez Samadi

Independent Vietnamese agency's 'Children Of' unit connects brands with the arts and entertainment industry.

 
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Only 14% of audience-data purchases deemed successful

Only 14% of audience-data purchases deemed successful

Matthew Miller

Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.

 
McDonald's named 2018 Spikes Asia Advertiser of the Year

McDonald's named 2018 Spikes Asia Advertiser of the Year

Staff Reporters

The fast food restaurant is awarded the Spikes Asia accolade for outstanding creative work across the region.

 
Colour me successful
Premium

Colour me successful

Olivia Parker

'Millennial pink' may be a fad — but its has lasted longer than expected. In a world where visuals are king, what other colour trends are important for brands seeking recognition online?

 
Tencent Video leads OTT content market in China: eMarketer

Tencent Video leads OTT content market in China: eMarketer

Staff Reporters

Tencent Video to maintain its edge over rivals iQiyi and Youku over the coming years, according to eMarketer.

 

Editor's Picks

WPP's potential China deal may be a post-Sorrell 'tidying up': Analyst

WPP's potential China deal may be a post-Sorrell 'tidying up': Analyst

While Martin Sorrell was averse to selling off parts of the WPP network under his tenure, chairman Roberto Quarta may have other ideas, according to an APAC M&A advisor commenting on a potential China deal.

 
Video for Invictus Games captures indomitable spirit

Video for Invictus Games captures indomitable spirit

Ad Nut

Former and current military personnel intone a poem about being 'unconquerable', in advance of the sporting competition taking place in Sydney this fall.

 
Bonds creates a cheeky chick flick

Bonds creates a cheeky chick flick

Ad Nut

Underwear brand launches new product line for women with a quest into 'bush land'. And some nut cracking.

 
MediaMonks duo 'very comfortable' that Sorrell has voting power over S4 Capital

MediaMonks duo 'very comfortable' that Sorrell has voting power over S4 Capital

Gideon Spanier

Welsey ter Haar and Victor Knaap "will gladly defer to Sir Martin".

 
This company takes emojis to a whole new, measurable level

This company takes emojis to a whole new, measurable level

Lindsay Stein

Emogi has worked with the likes of Mucinex, McDonald's, Tide, Bose and more.

 
Cannes Lions revenue down 9%, but marketers spending more

Cannes Lions revenue down 9%, but marketers spending more

Daniel Farey-Jones

Revenue from delegate passes and awards entries fell by 15.5% and 13.6%, respectively.

 
Yakult creates vending machine that teaches Japanese words

Yakult creates vending machine that teaches Japanese words

Gurjit Degun

A UK promotion rewards correct pronunciation.

 

Events

Brand Summit China 2018

Brand Summit China 2018

Aug 23, 2018

Shanghai

 
Top 1000 Brands Breakfast Briefing | Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Sep 6, 2018

Singapore

 
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