Lenovo seeks China PR partner | Problems with audience-data quality | India's top homegrown brands

Plus: Tencent Video, The Purpose Group, McDonald's, Cannes Lions revenue, more

View in web browser   Tuesday, 24 July, 2018 Lenovo seeks agency support for seven-figure China PR brief Steve Barrett The winning firm will help the Chinese multinational tech giant overcome recent reputational challenges.   India's top local brands In-country experts weigh in on the success of local Indian brands like Tata, Patanjail and Flipkart.   The Purpose Group launches content studio Faaez Samadi Independent Vietnamese agency's 'Children Of' unit connects brands with the arts and entertainment industry.     Only 14% of audience-data purchases deemed successful Matthew Miller Data accuracy and imprecise targeting are key concerns for marketers buying audience data, according to research by Lotame.   McDonald's named 2018 Spikes Asia Advertiser of the Year Staff Reporters The fast food restaurant is awarded the Spikes Asia accolade for outstanding creative work across the region.   Premium Colour me successful Olivia Parker 'Millennial pink' may be a fad — but its has lasted longer than expected. In a world where visuals are king, what other colour trends are important for brands seeking recognition online?   Tencent Video leads OTT content market in China: eMarketer Staff Reporters Tencent Video to maintain its edge over rivals iQiyi and Youku over the coming years, according to eMarketer.   Editor's Picks WPP's potential China deal may be a post-Sorrell 'tidying up': Analyst While Martin Sorrell was averse to selling off parts of the WPP network under his tenure, chairman Roberto Quarta may have other ideas, according to an APAC M&A advisor commenting on a potential China deal.   Video for Invictus Games captures indomitable spirit Ad Nut Former and current military personnel intone a poem about being 'unconquerable', in advance of the sporting competition taking place in Sydney this fall.   Bonds creates a cheeky chick flick Ad Nut Underwear brand launches new product line for women with a quest into 'bush land'. And some nut cracking.   MediaMonks duo 'very comfortable' that Sorrell has voting power over S4 Capital Gideon Spanier Welsey ter Haar and Victor Knaap "will gladly defer to Sir Martin".   This company takes emojis to a whole new, measurable level Lindsay Stein Emogi has worked with the likes of Mucinex, McDonald's, Tide, Bose and more.   Cannes Lions revenue down 9%, but marketers spending more Daniel Farey-Jones Revenue from delegate passes and awards entries fell by 15.5% and 13.6%, respectively.   Yakult creates vending machine that teaches Japanese words Gurjit Degun A UK promotion rewards correct pronunciation.   Events Brand Summit China 2018 Aug 23, 2018 Shanghai   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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