Tuesday 31 July 2018

Google, Amazon and Jio are India's Most Influential Brands | North India has the largest gap in aspiration for wealth | InstaReM film | Opinion: The online teens and what it means for marketers | Madison Media's new CSO

 
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Wednesday, 01 August, 2018
Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Google, Amazon and Jio are India's Most Influential Brands: Ipsos

Campaign India Team

The study ranks influence based on key parameters like trustworthiness, customer engagement and leading edge among others

 
North India has the largest gap in aspiration for wealth: Bankbazaar

North India has the largest gap in aspiration for wealth: Bankbazaar

Campaign India Team

The latest results of the Bankbazaar Aspiration Index is out. This is what it unveils

 
InstaReM adds the gloss to a dull birthday

InstaReM adds the gloss to a dull birthday

Campaign India Team

Watch the ad film conceptualised by Lowfundwala Communications here

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Opinion: The online teens and what it means for marketers

Opinion: The online teens and what it means for marketers

Anubhav Mishra, Sridhar Samu

The co-authors list down why online word-of-mouth is of significant importance while targeting this age group

 
Madison Media gets Shan Jain as CSO

Madison Media gets Shan Jain as CSO

Campaign India Team

Joins from Publicis

 

Editor's Picks

New Business League: June 2018 update

New Business League: June 2018 update

Campaign India Team

DDB Mudra leads the creative rankings while Dentsu X is top of the media list

 
'TV is an under-leveraged medium': Shashi Sinha

'TV is an under-leveraged medium': Shashi Sinha

Campaign India Team

Sinha was part of a panel discussion featuring Partho Dasgupta (BARC), Sanjay Behl (Raymond) and Pratyusha Agarwal (ZEEL) prior to the IAA Leadership Awards

 
From the Cinthol man to Pak's PM: The incredible journey of Imran Khan

From the Cinthol man to Pak's PM: The incredible journey of Imran Khan

Sandeep Goyal

The writer goes down memory lane and talks about the time when Imran Khan was the toast of two countries -- Pakistan and India.

 
India's top local brands

India's top local brands

Prasad Sangameshwaran

In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.

 
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