Sunday 29 July 2018

See the top 100 brands in Thailand | China's luxury power | Beyond digital: Essence co-founder on broadening agency's appeal

Plus: Twitter shares fall | Amazon ad revenue soars
 
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Monday, 30 July, 2018

See Thailand's top 100 brands of 2018

See Thailand's top 100 brands of 2018

Thai consumers are savvy to trends, but still have a soft spot for Japanese brands, according to an analysis of our exclusive research.

 
The writing is on the wall for digital-only agencies: Essence co-founder

The writing is on the wall for digital-only agencies: Essence co-founder

Faaez Samadi

Essence co-founder Andrew Shebbeare says building strategic and creative assets into the digital shop has been essential in broadening its appeal.

 
Get on board with Chinese luxury power or miss the boat

Get on board with Chinese luxury power or miss the boat

Cindy Choo

Doubters of the strength of Chinese luxury spenders are still stuck far in the past.

 
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Reprise Singapore wins ASICS business

Reprise Singapore wins ASICS business

See this and all the week's business wins and people moves in our frequently updated digest.

 
Growing ad revenue is making Amazon more profitable

Growing ad revenue is making Amazon more profitable

Daniel Farey-Jones

Ad sales is now a "multibillion dollar business" for the online retailer, which is improving the service for advertisers with greater process automation and more measurement capabilities.

 
Twitter follows Facebook in share price plunge

Twitter follows Facebook in share price plunge

Simon Gwynn

Revenue was up 24% year-on-year to $711 million. Advertising revenue grew 23% to $601 million.

 
How Budweiser won the World Cup for brands on Twitter

How Budweiser won the World Cup for brands on Twitter

Simon Gwynn

The strategy was multifaceted but each aspect of it was designed to exploit the peak moments of excitement in the tournament.

 

Editor's Picks

Agency of the Year Awards returns for 25th anniversary

Agency of the Year Awards returns for 25th anniversary

Staff

New and expanded categories, new weighting criteria and top tips for entering this year's awards.

 
Brand Health Check: Can Clarks find its feet in APAC?
Premium

Brand Health Check: Can Clarks find its feet in APAC?

Jenny Chan 陳詠欣

Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.

 
Tena and BBDO handle incontinence with sensitivity

Tena and BBDO handle incontinence with sensitivity

Ad Nut

A family focus and a light touch make a video about protective underwear for adults effective and even moving.

 

Events

Brand Summit China 2018

Brand Summit China 2018

Aug 23, 2018

Shanghai

 
Top 1000 Brands Breakfast Briefing | Singapore

Top 1000 Brands Breakfast Briefing | Singapore

Sep 6, 2018

Singapore

 
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