Blog: Federer's choice of Uniqlo over Nike | Entries open for Campaign South Asia AOY 2018 | American Express film | Publicis Entertainment launched | Twitter top 20

View in web browser   Wednesday, 25 July, 2018 Blog: Mercenary or strategist? Federer's choice of Uniqlo over Nike Sandeep Goyal Roger Federer's move to Uniqlo is akin to moving from Michelin-star gourmet to fast food. But has the champion been astute off-the-court, as he is on it?   Campaign South Asia AOY 2018: Entries open Campaign India Team Event to be held on 4 December in Mumbai   American Express targets those living the hybrid life Campaign India Team Watch the ad film conceptualised by Ogilvy and mcgarrybowen here   Publicis launches branded content and entertainment marketing arm Publicis Entertainment Campaign India Team Pranay Anthwal will head the unit   'We are targeting a set of 25 million consumers': Anoop Manohar, Coca-Cola Raahil Chopra The head of the company's hydration, diary and coffee brands speaks to us about the marketing efforts around Smart Water   Unmetric Engagement Meter: Twitter top 20 (11-20 July) Campaign India Team Posts from Flipkart, Hyundai, Tata Motors and more...   Editor's Picks India's top 100 brands for 2018 Prasad Sangameshwaran Consumer electronics and shopping brands dominate India's top 10, with other brand moves indicating Indians aren't prioritising health yet to the extent some headlines might suggest.   India's top mobile-friendly brands Raahil Chopra Amazon is India's mobile darling, with Flipkart not far behind. PayTm, Big Bazaar, Myntra and Tata also score in the top 20.   India's top local brands Prasad Sangameshwaran In-country experts weigh in on the success of local Indian brands like Tata, Patanjali and Flipkart.   Weekend Laugh: Producer's Diary by Dalbir Singh Dalbir Singh The co-founder of Kiss Films continues with his weekly sketches for Campaign India

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