The latest New Business League figures | IGTV: What you need to know | GroupM Malaysia shakeup

Plus: Selling disruption in a disruption-averse market | Was the World Cup worth it for marketers | A new but very old diamond message

View in web browser   Tuesday, 31 July, 2018 See who tops the latest APAC New Business League Staff Reporters Leo Burnett, Isobar, MullenLowe, UM, Spark Foundry, OMD and PHD among the agencies shifting positions in the latest tally from R3.   Q&A: Selling disruption to a market that hates disruption David Blecken How TBWA Hakuhodo's new Disruption Consulting unit plans to help Japanese companies change.   IGTV: What's all the fuss about? Jason Fashade Instagram's latest offering aims squarely at YouTube. What do brands need to know about IGTV?     GroupM shakes up Malaysia leadership Faaez Samadi Several changes are part of a structural reorganization from the very top of the network down.   Premium Post World Cup data breakdown: Was it worth it? Babar Khan Javed Viewed by half the planet, the tournament was a perfect platform for APAC brands to demonstrate relevance, test deals and tap new segments.   Diamond-buying messages are forever Ad Nut New effort by diamond producers to reach young people in China hits the same old notes.   Editor's Picks Thailand's top local brands In-market experts discuss the success of CP, indisputably the strongest native Thai brand, thanks to its sheer size and monopoly position.   What the new Spikes director has in store for festival-goers Staff We speak to the brand-new festival director of the Spikes Asia Festival of Creativity, Joe Pullos, about his fresh vision for Asia's premiere creative show.   Apple's pay-per-install ad product available in South Korea, Japan Babar Khan Javed Apple's performance-marketing tool for App Store Optimisation has reached two APAC markets.   August 24 is the entry deadline. Contact us now to receive a design template Olivia Parker Campaign turns 50 this year. To celebrate, we'll be unveiling a special Asia-themed 50th birthday magazine issue at Spikes Asia, and we want YOU to design the cover.   Watch: MediaWorks from the mentors' point of view Rick Boost Grilling the guides of marketing's next generation.   Events Brand Summit China 2018 Aug 23, 2018 Shanghai   Top 1000 Brands Breakfast Briefing | Singapore Sep 6, 2018 Singapore

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