Tuesday, 27 February 2018

Private investing gets a makeover in Japan | WPP merges PR firms | Auto-sale site makes personal car ads for all sellers

Plus: Outbrain boosts 'lookalike' function | CtrlShift appoints CEO | Event Marketing Awards call for entries
 
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Wednesday, 28 February, 2018

Private investing could be about to get a makeover in Japan
Premium

Private investing could be about to get a makeover in Japan

David Blecken

A new investment service called Folio is banking on good design and human language to win over an extremely cautious market. Will others follow?

 
Auto site gives every seller their own personal car ad

Auto site gives every seller their own personal car ad

Ad Nut

Carsales claims its clever campaign by CHE Proximity and Guilty can deliver up to 1.2 trillion unique ads for second-hand cars.

 
WPP merges Cohn & Wolfe, Burson-Marsteller

WPP merges Cohn & Wolfe, Burson-Marsteller

Diana Bradley

The combined agency will be called Burson Cohn & Wolfe.

 
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Outbrain updates Amplify dashboard with Lookalike Audiences

Outbrain updates Amplify dashboard with Lookalike Audiences

Babar Khan Javed

The tool mirrors the modelling used by Facebook's Lookalike Audiences tool and Google Similar Audiences.

 
In brief: CtrlShift appoints new CEO

In brief: CtrlShift appoints new CEO

Plus news on Tourism Fiji, Saatchi & Saatchi, Kantar, Gyro, DeVries Global China, Growmint, JCDecaux and more.

 
Event Marketing Awards open for entries

Event Marketing Awards open for entries

Staff

The awards recognise companies applying best practices to the creation, planning, production and management of innovative and successful events in Asia-Pacific. Enter by 9 April.

 

Editor's Picks

Thriller makes action hero out of hunky but humble handyman

Thriller makes action hero out of hunky but humble handyman

Ad Nut

Two-minute film for Germany's Das Handwerk tells tale of a man, his tool and a fire-breathing monster in the basement.

 
How to create more watchable video ads for your campaigns

How to create more watchable video ads for your campaigns

Brian Bowman

The four top trending video ad formats you should consider for your campaign strategy.

 
MarketingPulse conference debuts in Hong Kong
Promoted

MarketingPulse conference debuts in Hong Kong

Staff Writer

Thought leaders from both brands and agencies convene at the inaugural event to talk innovation and explore new collaborations.

 

Events

Campaign360

Campaign360

Mar 20, 2018

Capella Singapore

 
Digital360Festival

Digital360Festival

Apr 25 - 26, 2018

Shanghai

 
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