Drive Seasonal Traffic Year-Round | SEO Automation Tools | Tools and Resources for PPC Success

SEO automation means making the search engine optimization process automatic through the use of tools, software and other programs that reduce human labor. If you're thinking of automating your SEO, here are some of the best tools that can help you with specific areas.

SEW | Daily Seasonal website traffic isn't just a gimmick, or something that can be considered a few months before the event. Many companies rely on these peak buying periods to help balance their books and flatten out their average revenue across the year – therefore it requires a dedicated strategy. A blend of great discounts, quick deliveries, press coverage, advertising buzz and good timing has meant that events such as Black Friday and Cyber Monday are now cornerstones in many businesses' revenue streams. But these campaigns also have the potential to drive traffic to a retailer's website all year round. Stuart Shaw looks at how evergreen URLs, online buzz and a well-planned campaign strategy can give you an edge over the competition. Today's Top Story Seasonal SEO and evergreen URLs: How to drive seasonal traffic year-round by Stuart Shaw SEO The best tools for automating your SEO Here's a fact: effective SEO results require hard work and effort. Read more by Pius Boachie Industry The future of visual search and what it means for SEO companies The human brain has evolved to instantly recognize images. Read more by Adam Stetzer PPC The must-have tools for paid search success Paid search marketers look to technology to provide them with a competitive advantage. Read more by Clark Boyd Local How to find the perfect domain strategy for international SEO As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in place will need to change and evolve. Read more by Emily Mace Analytics Inside Google's new Search Console: What's new, what's the same, and what's still to come? Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Read more by Rebecca Sentance Latest Report Useful links Promote your business 55 Broad Street, 22nd Floor New York, NY 10004 sales@searchenginewatch.com feedback@searchenginewatch.com

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