Albert, Watson, Marcel: We take the measure of AIs | Sex sells (among monkeys anyway) | Isobar hires Taiwan CEO

Plus: Google tool compares mobile-site speed | How Nikko AM approached a global campaign

View in web browser   Thursday, 01 March, 2018 Premium Every marketing AI people won't shut up about Rick Boost What in tarnation is a Vidora?   Isobar hires new Taiwan CEO Faaez Samadi Industry veteran joins from McCann Worldgroup.   Monkey study provides proof that sex sells Vindicating Carls Jr and many other brands, a study by real scientists shows that monkeys react more to logos that have been associated with sexy imagery.     Google launches site comparison tool Babar Khan Javed On the heels of Mobile World Congress, Google has released two tools to help advertisers and agencies understand the importance of mobile optimisation.   Nikko Asset Management debuts first global corporate brand campaign Mark Darbyshire Before stepping onto a global stage, one of Asia's largest asset managers had to distill a list of brand attributes—and find an agency willing to create the work in Japan.   In brief: BBDO, AKQA, Ruder Finn, Racepoint Plus news on Saatchi & Saatchi, Kantar, Gyro, DeVries Global China, Growmint, JCDecaux and more.   Editor's Picks The right kinds of ads will take us to the stars Tham Khai Meng Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.   Mobile World Congress: Have we reached the limits of mobile innovation? Ben Phillips Despite a flurry of new phone handset launches during Mobile World Congress, we may have already optimised smartphone design, MediaCom's global head of mobile explains.   Premium Private investing could be about to get a makeover in Japan David Blecken A new investment service called Folio is banking on good design and human language to win over an extremely cautious market. Will others follow?   Event Marketing Awards open for entries Staff The awards recognise companies applying best practices to the creation, planning, production and management of innovative and successful events in Asia-Pacific. Enter by 9 April.   Promoted Marketing under the influence Staff Writer Finding relevant influencers with real followers, who can help brands achieve real business outcomes, is a tough task, but there is a way forward.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

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