Dosa to bridge the data divide | Auto website offers personal car commercials | WPP merges Cohn & Wolfe, Burson-Marsteller | Diageo's initiatives towards gender sensitivity | FB top 20

View in web browser   Wednesday, 28 February, 2018 Promoted Partner Content: Dosa to bridge the data divide Campaign India Team The three city event is an attempt to get an insight into data-led thinking at the highest level of marketing decision makers   Auto website promises everyone their own personal car commercial (yes, everyone) Ad Nut Carsales claims its clever campaign by CHE Proximity and Guilty can deliver up to 1.2 trillion unique ads for second-hand cars.   Diageo 'Frees the Bid'; introduces Jane Walker Campaign India Team Along with a limited edition Jane Walker brand, the company is taking the gender diversity cause in advertising by pledging to 'Free the Bid'   WPP merges Cohn & Wolfe, Burson-Marsteller Diana Bradley The combined agency will be called Burson Cohn & Wolfe.   Unmetric Engagement Meter: Facebook top 20 (11-20 February) Campaign India Team Posts from Mi, Cadbury Dairy Milk Silk, Maruti Suzuki and more...   Publicis India bags Pearl Academy's creative mandate Campaign India Team The account was won following a multi-agency pitch   Editor's Picks Does the All Out 'tough moms' campaign help the brand? Prasad Sangameshwaran In an exclusive conversation with Campaign India, Ann Mukherjee, global CMO, SC Johnson says that creating diverse connections is what modern marketing is all about   Tribute: Ten ad films featuring Sridevi Campaign India Team She suffered a cardiac arrest and passed away on 24 February   WARC 100: Ariel's #ShareTheLoad is world's most effective campaign Campaign India Team BBDO India is rated fourth among creative agencies for effectiveness   WWF and Wild Studios invites agencies to make sustainability 'desirable' and 'sexy' Campaign India Team Top three entries will have concepts filmed and shown at Cannes Lions

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