A look at Outbrain's Sphere | App-deleting habits in Japan and China | Mandel moves on

Plus: Apple's big gay white wedding | Clarins' persuasive chatbot | Zalora's new 'own' platform

View in web browser   Tuesday, 27 February, 2018 Outbrain's Sphere: A tool for premium publishers to battle Google/Facebook? Babar Khan Javed The new platform claims to help publishers in the reader-acquisition battle while offering new revenue options.   Japan retain new apps, while China deletes: Research David Blecken TOP OF THE CHARTS: Adjust's Mobile Benchmarks 2018 report highlights the challenges of retention and the prevalence of fraud in gaming.   Ken Mandel departs Publicis Media Matthew Miller Navaneeta Das will take over the company's ecommerce-focused unit, which Mandel had run since early last year.     How a chatbot enticed new customers to Clarins Taiwan Faaez Samadi CASE STUDY: Despite risks, Clarins and Isobar devised a chatbot-based system that quintupled new customers.   Zalora tweaks brand with 'You own now' campaign Staff Reporters A brand refresh by WPP's Superunion strives for "a more ownable and modern look".   Mother-to-son notes bring sweetness to cake launch Babar Khan Javed In Pakistan, a new campaign by Ogilvy for English Biscuit Manufacturers hones in on the relationship between a working mother and her son.   In brief: Leo Burnett, OMG, Grey Group Our weekly rundown of key personnel moves and business wins.   Editor's Picks Apple celebrates same-sex marriage with...an overly white wedding? Ad Nut TVC for iPhone X shows newly married couples enjoying their first dance. Nonetheless, our resident grump finds something to rant about.   AlKaram Studio leverages folk song to reimagine perception Babar Khan Javed An online film for the eastern apparel brand seeks to help Pakistani women associate a new collection with modernity, but balanced with tradition.   Premium Sexual harassment emerges from the shadows in Asia Foong Li Mei As the #metoo movement spreads across APAC, victims of inappropriate behaviour are tentatively starting to come out of the woodwork in the advertising and marcomms industry.   Hong Kong gets IAB chapter after three years of lobbying Jenny Chan 陳詠欣 The Digital Marketing Association of Hong Kong (HKDMA) has secured the 46th global IAB license.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

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