Weekend Watch: Big Bazaar becomes your wedding planner
Campaign India Team
Watch the film conceptualised by DDB Mudra here
Weekend Laugh: Producer's Diary by Dalbir Singh
Dalbir Singh
The co-founder of Kiss Films continues with his weekly sketches for Campaign India
Opinion: The right kinds of ads will take us to the stars
Tham Khai Meng
Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.
T.O.M. Tweets
Some tweets that caught our attention this week
Dentsu Impact ropes in Aditya Kilpady as national planning director
Kilpady comes in with over two decades of cross-cultural experience across verticals and geographies
Weekend Wrap: 1 March
In the news: Raymond, Protinex, MY FM, Wok Express, Hosting Raja
Diageo 'Frees the Bid'; introduces Jane Walker
Along with a limited edition Jane Walker brand, the company is taking the gender diversity cause in advertising by pledging to 'Free the Bid'
Does the All Out 'tough moms' campaign help the brand?
Prasad Sangameshwaran
In an exclusive conversation with Campaign India, Ann Mukherjee, global CMO, SC Johnson says that creating diverse connections is what modern marketing is all about
Partner Content: Dosa to bridge the data divide
The three city event is an attempt to get an insight into data-led thinking at the highest level of marketing decision makers
Goafest 2018: 'Agency of the Year' to be awarded across categories
Other changes include a 'master jury' and reduction in categories
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