Ariel's #ShareTheLoad is world's most effective campaign | Dr Fixit film | MMGB: Adidas | P&G will slash agency and production costs by another $400m | Tribute to Sridevi | Twitter top 20

View in web browser   Monday, 26 February, 2018 WARC 100: Ariel's #ShareTheLoad is world's most effective campaign Campaign India Team BBDO India is rated fourth among creative agencies for effectiveness   Amitabh Bachchan consults Dr Fixit to get rid of 'leakage bhaisaab' Campaign India Team Watch the ad film conceptualised by Ogilvy India here   MMGB: Adidas 'watch me create' featuring Messi, Pogba and Suarez Staff Watch the films conceptualised by Iris here   P&G will slash agency and production costs by another $400m Simon Gwynn Procter & Gamble aims to cut another $400m (£286m) in advertising costs by June 2021, chairman and chief executive David Taylor has said.   Tribute: Ten ad films featuring Sridevi Campaign India Team She suffered a cardiac arrest and passed away on 24 February   Unmetric Engagement Meter: Twitter top 20 (11-20 February) Campaign India Team Posts from Redmi, Reliance Jio, Paytm and more...   Editor's Picks An All Out effort to stand by tough moms Campaign India Team Watch the film conceptualised by BBDO India (Gurgaon) and directed by Shoojit Sircar here   WWF and Wild Studios invites agencies to make sustainability 'desirable' and 'sexy' Campaign India Team Top three entries will have concepts filmed and shown at Cannes Lions   Dave Trott's blog: Move the problem up the list Dave Trott The author explains what one can do to change the perspective and make something unimportant very important.   Images from IAA Retrospect and Prospects Campaign India Team View pictures from the event which also featured a felicitation of Piyush and Prasoon Pandey.

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