Monday 19 February 2018

Aegon Life films | AME Awards 2018: Five shortlists for India | A practical guide to influencer marketing | Ogilvy, Wavemaker create 'Effectiveness Lab' | YouTube top 10

 
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Tuesday, 20 February, 2018
Aegon Life says 'insurance is not rocket science'

Aegon Life says 'insurance is not rocket science'

Campaign India Team

Watch the films conceptualised by Enormous Brands here

 
AME Awards 2018: Five shortlists for India

AME Awards 2018: Five shortlists for India

Campaign India Team

Entries from Brave New World Communications (three), ADK Fortune and J Walter Thompson make the cut

 
A practical guide to influencer marketing

A practical guide to influencer marketing

Campaign India Team

Sowmya Iyer, founder and CEO, DViO digital, speaks about the various dilemmas confronting marketers these days.

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Ogilvy and Wavemaker launch 'Effectiveness Lab'

Ogilvy and Wavemaker launch 'Effectiveness Lab'

Campaign India Team

The collaboration between the two WPP agencies will see 'data-validated points of view while creating communication'

 
Unmetric Engagement Meter: Most viewed on YouTube (1-10 February)

Unmetric Engagement Meter: Most viewed on YouTube (1-10 February)

Campaign India Team

Videos from Oppo, Maruti Suzuki, Samsung Mobile and more...

 
Why Missguided mannequins now have stretch marks

Why Missguided mannequins now have stretch marks

Emily Tan

As part of its ongoing campaign to changing body image attitudes within the fashion industry, Missguided introduced a range of diverse mannequins.

 

Editor's Picks

Opinion: Chatbot marketing guide for dummies

Opinion: Chatbot marketing guide for dummies

Amit Tiwari

Are you prepared for a future with chatbots? Our guest columnist takes you through a check-list

 
Gunn 100: Four Indian campaigns in the top 100

Gunn 100: Four Indian campaigns in the top 100

Campaign India Team

Indian agencies McCann Mumbai, Taproot Dentsu, BBDO Mumbai feature in the Gunn 100, a global index of creative excellence

 
Goafest 2018: 'Agency of the Year' to be awarded across categories

Goafest 2018: 'Agency of the Year' to be awarded across categories

Campaign India Team

Other changes include a 'master jury' and reduction in categories

 
View from Nepal: Size does not matter

View from Nepal: Size does not matter

Ujaya Shakya

In a monthly column about advertising in Nepal, the author looks at advertising trends in the Himalayan nation

 
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