Sumitomo's digital media play | Emerging markets rethink | Unlocking Asian commerce

View in web browser   Wednesday, 21 February, 2018 Sumitomo Corp launches digital media company David Blecken The 98-year-old Japanese trading giant plans to use its new investment vehicle to grow overseas and take advantage of changing media consumption at home.   Asia-Pacific YouTube Ads Leaderboard: January 2018 Staff Reporters From action-packed games to Japanese fairy tales, the top ads in January are linked by the theme of strong story-telling.   Connection the key to unlocking APAC commerce Faaez Samadi Understanding the complete O2O consumer journey is hugely important as consumers see only one brand wherever they look, say senior DigitasLBi leaders.     CASE STUDY: How PropertyGuru boosted its media efficiency by 20% Babar Khan Javed Singapore-based real estate site PropertyGuru reaped the rewards of applying an experimental regression model for brand equity investments.   It's 2018. Stop talking about 'emerging markets' Kent Wertime Ogilvy's APAC Co-CEO argues the world's fastest-growing economies deserve more respect and will command more attention.   Editor's Picks Never mind the startups, we're a fintech grown-up Faaez Samadi Broadridge's global CMO explains why experience is exciting in the fast-moving financial technology world.   It's time to fix how we measure Henry Wood Unless we start from scratch and build systems that give us meaningful insights, we may as well move to the Caribbean, says Henry Wood at Marquis Insight.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

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