Hope for publishers | Japan ad spend | Khaadi names creative

View in web browser   Friday, 23 February, 2018 Hope, not despair, for Asia's new publishing economy Piruze Sabuncu New technology and new business models mean opportunities for publishers increasingly at the margins of old revenue streams, says Piruze Sabuncu of Stripe.   Mobile and video drive Japanese adspend growth: Dentsu David Blecken Digital advertising now accounts for nearly a quarter of total spending.   Khaadi appoints creative agency in Pakistan Babar Khan Javed After years of executing consumer and corporate marketing in-house, a leading eastern apparel brand has hired a creative agency.     Facebook re-labels metrics for transparency Staff Writer The social network has started to label some of its metrics in Ad Manager as "estimated" and "in development" to provide more clarity and transparency   Twitter begins bot purge Babar Khan Javed Twitter has enforced a swift crackdown against fake followers and accounts, angering some influencers while taking the industry closer to a world without vanity metrics.   Editor's Picks Inside a PR crisis war room Jenny Chan 陳詠欣, Rick Boost Roleplaying a disaster could save your brand from one, says RFI   Can PyeongChang pull off its closing ceremony after a 'flavourless' opening? David Zolkwer With the Winter Games coming to a close, the artistic director of the upcoming Commonwealth Games opening and closing ceremonies talks about the brand challenge involved in such events   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

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