Mallikarjun Das to move on from Starcom
Campaign India Team
Had joined the agency as CEO in 2011
A CNY resolution for agencies: Be more like dogs
Andrew Johnston
In the upcoming year of the dog (and in any year), agencies would do well to cultivate the qualities humans admire in canines.
From a lovestruck postman to tales of jealousy: how brands shared the love for Valentine's Day
Campaign Staff
Campaign showcases the best of brand marketing stunts and ad campaigns for Valentine's Day.
Triton Communications launches ZtoA Marketing Solutions
Headed by Preeti Sawarkar it will focus on creative solutions for BTL, rural marketing and events
Social Kinnect ropes in Punkaj Saini as business head
He will head the agency's Delhi office
GroupM AdEx forecast: Achhe din for Indian advertising
Beating the blues of 2016 and 2017, the year is expected to see the revival of advertising fortunes
Gunn 100: Four Indian campaigns in the top 100
Indian agencies McCann Mumbai, Taproot Dentsu, BBDO Mumbai feature in the Gunn 100, a global index of creative excellence
Opinion: How to create engaging content around Women's Day for personal care brands
Darsana Vijay
The author lists the dos and don'ts for brands ahead of Women's Day
Dave Trott's blog: Move the problem up the list
Dave Trott
The author explains what one can do to change the perspective and make something unimportant very important.
'Some re-evaluation of content is happening in Tamil Nadu': Sudhanshu Vats
Prasad Sangameshwaran
In an exclusive conversation with Campaign India, Sudhanshu Vats, group CEO, Viacom 18 speaks about how the viewer's willingness to change could work in favour of Colors Tamil
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