What can advertising do to come out of the vicious cycle? | Bajaj Dominar takes on competition again | MMGB: Super Bowl ads | The business relevance of diversity

View in web browser   Monday, 05 February, 2018 What can advertising do to come out of the vicious cycle? Prasad Sangameshwaran In a freewheeling conversation with Campaign India, McCann Worldgroup's managing director Partha Sinha prescribes an antidote for the current state of the advertising business.   Bajaj Dominar takes on competition again, with elephant analogy Campaign India Team Watch the films conceptualised by Ogilvy and Mather here   The business relevance of diversity Campaign India Team What are the challenges for a CMO when targetting a diverse market? A panel at the Marcus Evans CMO Excellence Forum 2018 dwelt upon this topic. Excerpts:   MMGB: The Campaign Super Bowl LII Ad Digest Campaign Staff Watch a collection of all the Super Bowl ads here   Cannes Lions 2018: Piyush and Prasoon Pandey in the first batch of speakers Campaign India Team The duo are part of the 'Craft' content track   Editor's Picks Weekend Laugh: Producer's Diary by Dalbir Singh Dalbir Singh The co-founder of Kiss Films continues with his weekly sketches for Campaign India   Blog: A little bit of influence always helps Sandeep Goyal There are no real agencies that are channelising and monetising the power of the social media influencers   'We have seen travel, tourism and cultural messages transcending politics and political messages': Brand USA Raahil Chopra The CMO of Brand USA, Tom Garzilli speaks with Campaign India, about how tourism from South Asia is growing in the country irrespective of the political messages coming out   New Business League: December 2017 update Campaign India Team JWT and Wavemaker lead at the end of the year

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