Vote in our Olympics vs Chinese New Year vs Valentine's Day ad smackdown | Isobar reorganises to accentuate consultancy services

Plus: How GSK moves toothpaste in China | GroupM acquires in India | Mobile targeting accuracy

View in web browser   Tuesday, 13 February, 2018 Isobar China Group reorganises to stress consultancy approach Jenny Chan 陳詠欣 In a move that appears to be an attempt to ward off consultancies, the group will establish four cross-agency functions: client servicing, specialist, product development and business support.   Ad smackdown: Olympics vs Chinese New Year vs Valentine's Day Staff Reporters We picked one competitor to represent each titan in an epic battle for ultimate advertising supremacy. Or something like that. Vote now!   GSK's digital strategies for reaching new buyers in China Soon Chen Kang 江欣珍 From suggesting Sensodyne for foods featured in TV shows to mining Alibaba data, GSK's Cindy Lau explains the pharma group's digital strategy and O2O marketing tactics.     A breakdown of what 'brand experience' is—and isn't David Blecken In Tokyo, Campaign asked John Hamm, global chief creative officer of Geometry Global, for a no-nonsense analysis.   GroupM acquires Indian digital-creative agency Campaign India Team The Glitch has more than 200 digital strategists, technologists, content creators and planners, working in offices in Mumbai and Delhi.   How accurate is mobile ad targeting? Staff Reporters A Nielsen report focusing on SEA confirms that mobile ads reach their intended targets at rates exceeding 'desktop' digital ads, especially in the 18- to 49-year-old age bracket.   Golin hires new HK digital director Faaez Samadi New addition joins from Edelman.   Editor's Picks The imitation game is killing Chinese design creativity René Chen 'Walk first, die first' might hold true on battlefields, but the instinct to avoid risk is devastating for design creativity-and for brands-in China, writes JKR's René Chen.   Unilever's Keith Weed named WFA Global Marketer of the Year Ben Bold Weed, who becomes the first marketer to take the newly created prize, was voted for by 36% of the 6,000-strong public vote across the marketing industry.   Hyundai's Olympic experience is dark. Extremely dark. Robert Sawatzky Built in a bid to change its brand perception, the Korean automaker's striking pavilion in PyeongChang is turning heads.   Mudah's crooning plumber returns, and more Chinese New Year ads Ad Nut Brands roll out Chinese New Year campaigns to usher in the Year of the Dog on 16 February.   Events Campaign360 Mar 20, 2018 Capella Singapore   DigitalWorks Apr 25, 2018 Shanghai

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