TCL names global ambassador | Godiva challenges chocolate-giving obligation | Leo Burnett wins Abbott business

Plus: Prepare to dab away tears watching CNY ads | Prepare to laugh watching Super Bowl ads | Publicis One | Microsoft | Amazon

View in web browser   Monday, 05 February, 2018 Neymar Jr named global brand ambassador for TCL Jenny Chan 陳詠欣 The move is the latest in the Chinese consumer electronics brand's series of sports sponsorships.   Godiva challenges the soullessness of Valentine's Day in Japan David Blecken Who needs 'giri choco' anyway?   Leo Burnett wins Abbott China's infant milk powder account Staff Reporters This follows a competitive pitch faceoff with Havas in Dec 2017.     Settle in for some family drama in CNY ads Ad Nut Brands roll out Chinese New Year campaigns to usher in the Year of the Dog on 16 February.   Creative leadership changes at Publicis One in Tokyo David Blecken Jon King leaves the Publicis network after 12 years.   Three eye-opening charts on Myanmar consumers Staff Reporters TOP OF THE CHARTS: Myanmar boasts a young, trophy-shaped population profile, but how are consumers spending (or saving) their money, and how fast is income expected to rise?   Editor's Picks Full coverage of the Super Bowl (of ads) Campaign US is covering the big game, at least as far as the ads are concerned.   Microsoft: Bing ad revenue grew 15% Babar Khan Javed Competing with Google AdWords for advertiser budgets around paid search, the dominance of Bing with baby boomers consistently works in its favour.   Amazon achieves eleventh month of profitability Babar Khan Javed Amazon's advertising division has crossed the billion-dollar revenue mark, placing it in conflict with Google and Facebook as the market leader for ad spend towards the conversion funnel.   Premium Private View: When brands sing and dance Rick Boost Watch creatives react to ads on camera, in the latest episode of our Private View series.   Google achieves revenue milestone Babar Khan Javed Alphabet continues to reinvest in Google's advertising solutions and connected services for the enterprise space.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital Media Awards Apr 25, 2018 Shanghai

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