Wednesday, 7 February 2018

Mobile video-ad viewing soars | Jet8 announces blockchain token | Rakuten's challenge to TV (and Dentsu)

Plus: Wendy Clark named DDB global CEO | JD.com animates its dog icon | Robots invade hotels
 
Banner Ad 1

Thursday, 08 February, 2018

Mobile video ad market soars in Southeast Asia: InMobi

Mobile video ad market soars in Southeast Asia: InMobi

Faaez Samadi

TOP OF THE CHARTS: New report reveals the exponential growth in mobile ads in the region, with Indonesia becoming one of the top markets globally.

 
Jet8 announces blockchain-based token offering

Jet8 announces blockchain-based token offering

Matthew Miller

The company claims the token will help it expand its social-engagement platform while giving brands and micro-influencers more control.

 
Why Rakuten launched a big-data marketing consultancy

Why Rakuten launched a big-data marketing consultancy

David Blecken

The company aims to hold TV accountable at last, pushing Dentsu out of its comfort zone.

 
Island Ad 1
 
Challengers take aim at Taobao and WeChat

Challengers take aim at Taobao and WeChat

Soon Chen Kang 江欣珍

Xiaohongshu and Pin Duo Duo are among the new platforms that may give Taobao a run for its money.

 
Google's Search Console exits beta

Google's Search Console exits beta

Babar Khan Javed

The final form of the Search Console has arrived, offering advertisers and agencies access to a tool that helps them understand site performance, indexing issues, and AMP status.

 
Wendy Clark to replace Chuck Brymer as DDB global chief

Wendy Clark to replace Chuck Brymer as DDB global chief

Staff

Wendy Clark is poised to replace Chuck Brymer as the global chief executive of DDB Worldwide, according to sources at the network.

 
Briefs: Y&R, OMD, Havas, Klareco, Ikon, much more

Briefs: Y&R, OMD, Havas, Klareco, Ikon, much more

Keep up with this week's appointments and business wins.

 
JD.com adds an adorable puppy to the CNY festivities

JD.com adds an adorable puppy to the CNY festivities

Ad Nut

Brands roll out Chinese New Year campaigns to usher in the Year of the Dog on 16 February.

 

Editor's Picks

Service with a (metallic) smile: Why robots rule the hospitality sector

Service with a (metallic) smile: Why robots rule the hospitality sector

Louise George Kittaka

Novelty gives way to smarter business as more and more hotels embrace automation.

 
Whether Mini or moto, driving seems like a dangerous drug

Whether Mini or moto, driving seems like a dangerous drug

Ad Nut

Dudes from opposite ends of the earth experience altered states in new vehicle ads for Mini and the Bajaj Discover.

 
Snapchat revenue and users rise, but analysts remain sceptical

Snapchat revenue and users rise, but analysts remain sceptical

Emily Tan

Investors were cheered by the platform's daily active user growth of 18% in the last quarter year-on-year, to 187 million.

 
Leave the office and go to a bar, Bacardi tells global staff

Leave the office and go to a bar, Bacardi tells global staff

Gurjit Degun

"Back to the bar" will see 5,500 employees in more than 40 countries heading to drinking establishments today.

 
New entrants shake up agency M&A market; ad groups 'distracted' by restructuring

New entrants shake up agency M&A market; ad groups 'distracted' by restructuring

Gideon Spanier

Big groups such as Dentsu and WPP bought fewer agencies in 2017, while consulting giant Accenture led the way as a new entrant.

 
The state of blockchain in advertising
Promoted

The state of blockchain in advertising

Benjamin Yeow, Marc Langenfeld

Still in its infancy in media and advertising, the technology has vast potential to improve transparency.

 

Events

Campaign360

Campaign360

Mar 20, 2018

Capella Singapore

 
Digital Media Awards

Digital Media Awards

Apr 25, 2018

Shanghai

 
Island Ad 2
Banner Ad 2
 
For information about this email newsletter, please contact:
Matthew Miller matthew.miller@haymarket.asia
 
For information about sponsoring this email newsletter, please contact:
Atifa Silk atifa.silk@haymarket.asia
 
 
You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com
 
Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.
 
To unsubscribe: Click Here
 
Copyright © 2018 Haymarket Media Ltd. All Rights Reserved.
 
                                                           

No comments:

Post a Comment