Inside Hyundai's PyeongChang pavilion | Gunn 100 | IBM and IPG Mediabrands partner

Plus: Leaving adland is so easy | Weed to put platforms on notice | Facebook changes Page Insights

View in web browser   Monday, 12 February, 2018 Hyundai's Olympic experience is dark. Extremely dark. Robert Sawatzky Built in a bid to change its brand perception, the Korean automaker's striking pavilion in PyeongChang is turning heads.   Premium Blockchain: The end of advertising as we know it? Faaez Samadi If you don't have at least a basic grasp of what blockchain is and how it may transform marketing and advertising, we really think you should read this. We promise not to make it too painful.   Facebook updates measurement and interface for Page Insights Babar Khan Javed The update will dramatically impact the organic reach achieved by advertisers and agencies, while artificially raising the engagement rate as a net result.     IPG Mediabrands deepens AI focus with IBM partnership Faaez Samadi Collaboration sees Inventure Malaysia get access to IBM's predictive intelligence tools.   Saatchi & Saatchi Shanghai wins Kraft Heinz pitch Saatchis' China win and a creative appointment at DDB China kick off our weekly collection of moves and wins.   See who made the Gunn 100 Staff Reporters Clemenger and Colenso BBDO, Saatchi & Saatchi Sydney and BBH Singapore represent the region on Gunn Report's list of the 10 most-awarded campaigns.   Why leaving adland is the easy option Freya Bronwin The perception is that it's easier to leave the industry than to change it. I call bullshit.   Unilever's Keith Weed to put price on trust for tech giants Alex Brownsell One year on from Marc Pritchard's seminal address at the same event, Weed is expected to warn attendees that the situation is "no longer an advertising industry issue".   Editor's Picks Mudah's crooning plumber returns, and more Chinese New Year ads Ad Nut Brands roll out Chinese New Year campaigns to usher in the Year of the Dog on 16 February.   Advertising and moral hazard: questions that brands and regulators must ask Rob Norman There is peril at the intersection of public proclamations of purpose and the pursuit of profit, writes GroupM's former chief digital officer.   Brands kick off game plans at PyeongChang Olympics Olivia Parker McDonald's, P&G, Coca-Cola and Omega share their strategies for converting consumers at the Winter Olympics.   PyeongChang 2018: Behind the scenes Kim Benjamin As the Games kick off, we chat to the event organisers who've been working for years to make it happen.   Google inks partnership with Getty Images, implements copyright disclaimers Babar Khan Javed Google has agreed to a partnership that will bind it to behave responsibly towards content creators.   Promoted New Balance forays into football market Staff Writer The American footwear favourite made the move in collaboration with Fox's content marketing arm, Fox's branded entertainment unit.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital Media Awards Apr 25, 2018 Shanghai

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