GroupM forecast: Achhe din for Indian advertising | 'Some re-evaluation of content is happening in Tamil Nadu': Sudhanshu Vats | Britannia NutriChoice film | Dave Trott's blog

View in web browser   Wednesday, 14 February, 2018 GroupM AdEx forecast: Achhe din for Indian advertising Campaign India Team Beating the blues of 2016 and 2017, the year is expected to see the revival of advertising fortunes   'Some re-evaluation of content is happening in Tamil Nadu': Sudhanshu Vats Prasad Sangameshwaran In an exclusive conversation with Campaign India, Sudhanshu Vats, group CEO, Viacom 18 speaks about how the viewer's willingness to change could work in favour of Colors Tamil   Britannia showcases 'Power of a Good Choice' through series of 'Expectation Vs Reality' situations Campaign India Team Watch the digital film conceptualised by J Walter Thompson here   Dave Trott's blog: Move the problem up the list Dave Trott The author explains what one can do to change the perspective and make something unimportant very important.   Isobar to handle digital for Grohe and American Standard Campaign India Team The agency won the account following a multi-agency pitch   Milind Pingle joins Cargill Foods as director, sales and marketing Campaign India Team Moves from BCCL where he was director response   TBWA launches Disruption Consulting in India Campaign India Team Disruption Consulting looks to 'solve significant business problems and unlock growth strategies for brands in 21st century'   Editor's Picks Gunn 100: Four Indian campaigns in the top 100 Campaign India Team Indian agencies McCann Mumbai, Taproot Dentsu, BBDO Mumbai feature in the Gunn 100, a global index of creative excellence   Goafest 2018: 'Agency of the Year' to be awarded across categories Campaign India Team Other changes include a 'master jury' and reduction in categories   View from Nepal: Size does not matter Ujaya Shakya In a monthly column about advertising in Nepal, the author looks at advertising trends in the Himalayan nation   'Agencies not doing a good job in day-to-day advertising': Piyush Pandey Campaign India Team The advertising leader was analysing work in the year gone by at the IAA Retrospect and Prospects

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