Monday, 12 February 2018

Facebook campaign | 'A good story works everywhere': Ravish Kumar | GroupM acquires The Glitch | Gunn 100: Four Indian campaigns in the top 100 | Ogilvy elevations

 
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Tuesday, 13 February, 2018
Facebook shows real, inspiring stories, says 'live what you love'

Facebook shows real, inspiring stories, says 'live what you love'

Campaign India Team

Watch the ad films conceptualised by Wieden+Kennedy Amsterdam here

 
'A good story works everywhere': Ravish Kumar

'A good story works everywhere': Ravish Kumar

Prasad Sangameshwaran

In a conversation with Campaign India, Ravish Kumar, head, regional entertainment, Viacom18 speaks about the underlying strategy behind the channel's foray into Tamil Nadu

 
GroupM acquires The Glitch

GroupM acquires The Glitch

Campaign India Team

The acquisition is expected to add to the right-brain capabilities of GroupM

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Gunn 100: Four Indian campaigns in the top 100

Gunn 100: Four Indian campaigns in the top 100

Campaign India Team

Indian agencies McCann Mumbai, Taproot Dentsu, BBDO Mumbai feature in the Gunn 100, a global index of creative excellence

 
Nokia India assigns creative mandate to McCann Worldgroup

Nokia India assigns creative mandate to McCann Worldgroup

Campaign India Team

The account was won post a multi-agency pitch

 
Ogilvy elevates Abhik Santara and VR Rajesh

Ogilvy elevates Abhik Santara and VR Rajesh

Campaign India Team

Santara and Rajesh will drive the agency's transformation agenda forward

 
ZEE5 assigns media duties to Carat

ZEE5 assigns media duties to Carat

Campaign India Team

The account was won post a multi-agency pitch

 

Editor's Picks

'Agencies not doing a good job in day-to-day advertising': Piyush Pandey

'Agencies not doing a good job in day-to-day advertising': Piyush Pandey

Campaign India Team

The advertising leader was analysing work in the year gone by at the IAA Retrospect and Prospects

 
Opinion: How to create engaging content around Women's Day for personal care brands

Opinion: How to create engaging content around Women's Day for personal care brands

Darsana Vijay

The author lists the dos and don'ts for brands ahead of Women's Day

 
New Business League: December 2017 update

New Business League: December 2017 update

Campaign India Team

JWT and Wavemaker lead at the end of the year

 
Images from IAA Retrospect and Prospects

Images from IAA Retrospect and Prospects

Campaign India Team

View pictures from the event which also featured a felicitation of Piyush and Prasoon Pandey.

 
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