Dentsu: Work reforms impacting profits | Initiative names APAC head | Snapchat opens API

Plus: Ad Smackdown II | Which AI do you want to talk to? | ADK profits, Daimler appoints Publicis

View in web browser   Wednesday, 14 February, 2018 Dentsu expects work reforms to eat into profit in 2018 David Blecken Dentsu's 2017 results and 2018 forecasts show that creating a better place to work is a costly business.   Initiative appoints APAC president Staff Reporters Will Anstee was previously APAC chief growth officer for IPG Mediabrands.   Ad smackdown II: Olympics vs Chinese New Year vs Valentine's Day Staff Reporters Once again, we've created an epic (and admittedly silly) ad battle. You decide the winner. Today's competitors: JD.com, Godiva and RBH Bank.     ADK sees profits rise 6% in 2017 David Blecken Japan's third-largest advertising agency enters privatisation on a stable footing.   Premium Time to decide which AI to talk to Justin Peyton With adoption rates on voice-enabled home systems taking off, consumers will soon need to decide which AI ecosystem is best for them.   Daimler appoints Publicis for global Mercedes-Benz brief Alex Brownsell US and China not included in the account, which covers 37 international territories, many of which were previously handled by BBDO.   Snapchat throws its marketing API open to all Emily Tan The moves opens the platform for anyone to either automate ad efforts or build and sell tools for advertisers to use.   Briefs: JWT, Ogilvy, Saatchi & Saatchi, DDB, more Keep up on people moves and business wins in our frequently updated weekly roundup.   Editor's Picks We now interrupt this message in order to interrupt this message Ad Nut From the US: 'Interrupt-a-Palooza', for Geico by The Martin Agency.   Olympic family stories power Intel's latest VR campaign Zoë Beery 'Experience the moment' brings together athletes and their far-away support systems.   Events to drive Australia's future tourism strategy Staff Reporters Business events leaders will steer government-backed Tourism 2020 committee.   Hyundai's Olympic experience is dark. Extremely dark. Robert Sawatzky Built in a bid to change its brand perception, the Korean automaker's striking pavilion in PyeongChang is turning heads.   Events Campaign360 Mar 20, 2018 Capella Singapore   DigitalWorks Apr 25, 2018 Shanghai

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