China's growing brand power | New business revenue plunged in 2017 | Tide won the Super Bowl

Plus: Women leading Change Awards opens for entries | Kantar tool brings VR, data to retail design

View in web browser   Tuesday, 06 February, 2018 World sees Lenovo and Huawei as top China brands Olivia Parker Consumer-electronics firms are winning the race to become known outside China, finds a new report by Kantar Millward Brown, but some markets, like Japan, remain unconvinced.   2017 new business revenue fell 10%: R3 Staff Reporters TOP OF THE CHARTS: 'Increasingly piecemeal' assignments sent creative revenue plunging by nearly 17%, but media firms saw a 5.4% revenue increase.   Women Leading Change Awards 2018: Open for entries Staff Reporters Nominate the women who you feel have shown exceptional leadership over the last 12 months.     IPG Mediabrands hires former GroupM CFO Raja Kanniappan returns to APAC, plus news on M&C Saatchi, Ogilvy and more, in our rundown of people moves and business wins.   Super Bowl ad review: Big Game vets weigh in Derek Julin, Kevin Corfield While Tide clearly won the advertising Super Bowl, Alexa, Doritos, Tourism Australia, and Dodge also made impressions (for better or worse).   Kantar's retail consultancy launches tool that combines VR and data Emily Tan The offering allows brand owners and retailers to co-design retail environments in VR while factoring in data on shopper behaviour.   Editor's Picks Settle in for some family drama in CNY ads Ad Nut Brands roll out Chinese New Year campaigns to usher in the Year of the Dog on 16 February.   Premium Private View: When brands sing and dance Rick Boost Watch creatives react to ads on camera, in the latest episode of our Private View series.   McCann Worldwide broaches #MeToo with internal memo Nicola Kemp The memo, which was sent out in the US, was intended to "reiterate existing policies and support for employees."   Promoted Brand + performance: The art and science of mobile programmatic Staff Writer AdColony and MMA to hold joint webinar exploring programmatic.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital Media Awards Apr 25, 2018 Shanghai

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