Bajaj Discover film | How to create engaging content around Women’s Day | Mobile Majority Trends report | Madison PR's new CEO

View in web browser   Wednesday, 07 February, 2018 Bajaj Discover goes down the memory lane to celebrate the boy in every man Campaign India Team Watch the ad film conceptualised by Mullen Lintas here   Opinion: How to create engaging content around Women's Day for personal care brands Darsana Vijay The author lists the dos and don'ts for brands ahead of Women's Day   Roku is India's most searched streaming device: Mobile Majority Trends report Campaign India Team iPhone is the most searched smartphone and Alexa is ahead of Google Home among consumers searching for smart home gadgets by Indian consumers   Vikrant Mudaliar joins Dream11 as CMO Campaign India Team Moves from Yatra.com   Madison PR appoints Madhu Chhibber as CEO Campaign India Team Replaces Paresh Chaudhry who moved on from the agency in December   Editor's Picks View from Nepal: Size does not matter Ujaya Shakya In a monthly column about advertising in Nepal, the author looks at advertising trends in the Himalayan nation   What can advertising do to come out of the vicious cycle? Prasad Sangameshwaran In a freewheeling conversation with Campaign India, McCann Worldgroup's managing director Partha Sinha prescribes an antidote for the current state of the advertising business.   'We have seen travel, tourism and cultural messages transcending politics and political messages': Brand USA Raahil Chopra The CMO of Brand USA, Tom Garzilli speaks with Campaign India, about how tourism from South Asia is growing in the country irrespective of the political messages coming out   New Business League: December 2017 update Campaign India Team JWT and Wavemaker lead at the end of the year

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