FCB Cogito-IPG report | Havas' Maria Garrido on meaningful brands | WARC Media Awards: Mediacom earns shortlist | Britannia film | MMGB: Christmas ads

View in web browser   Monday, 20 November, 2017 The rise and rise of the influencer Campaign India Team A study by the InterPublic Group in association with FCB Cogito consulting is a reminder that authenticity is the principal root of healthy brand-consumer relationships.   "There is still hope for brands in India": Maria Garrido Campaign India Team The global chief insights and analytics officer at Havas Group explained why brands need to be meaningful   WARC Media Awards 2017: Mediacom India earns 'Effective Channel Integration' shortlist Campaign India Team Lone entry from India in the category to have made the cut   Britannia looks to celebrate friendship with Bourbon Campaign India Team Watch the ad film conceptualised by McCann here   MMGB: Christmas 2017 ads - all the best so far Staff View the films here   Editor's Picks Agency of the Year 2017 shortlist: South Asia Campaign India Team Here is the shortlist for the South Asia region in the 2017 Campaign Agency of the Year awards.   Meet the men who foretell the future of media: Majority Report 2030 Prasad Sangameshwaran AI is the new god and techno religion will change the world, say Kaleidoko's Jonathan Tavss and Dean Donaldson.   Advertising industry creates SOP for outdoor media Campaign India Team To protect the interests of all stakeholders the AAAI and IOAA have agreed upon a standard operating procedure that will be followed by members of both associations.   'Digital is a very dangerous medium': Ashish Bhasin Campaign India Team The growth of mobile as a medium was the focus of a discussion involving GSK's Alok Agarwal, Kotak Mahindra Bank's Ambuj Chandna and DAN's Ashish Bhasin at an event organised by Facebook

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