JAL appoints global agency | Accenture wins Maserati

Plus: Responses to F1's new logo | Lego picks Initiative globally | AppNexus | Facebook

View in web browser   Tuesday, 28 November, 2017 Japan Airlines hires M&C Saatchi for new global positioning David Blecken The airline is looking for greater differentiation in the US, Europe and Asia.   Checkered response: F1's new logo Robert Sawatzky Asia's sports marketers and design chiefs weigh-in on Formula 1's controversial new look   Accenture wins Maserati as first global experience agency client Gideon Spanier Accenture Interactive will have an all-encompassing role covering customer experience, brand, creative, content and programmatic media.     Lego awards global media to Initiative Omar Oakes The IPG Mediabrands agency takes over from Dentsu Aegis Network's Carat in Europe and Asia and Publicis Groupe's Starcom in the US.   Moves and wins: Tribal Worldwide, Ruder Finn, UM, more Follow the week's people moves and business wins as they happen. Pictured: Roc Zhao, Tribal Worldwide.   AppNexus' DSPs to adhere rigidly to ads.txt Emily Tan "The new policy will automatically and irrevocably disable buying on unauthorized sellers."   Facebook explains ad policies to users, but industry wants more Emily Tan It is telling, says one observer, that a new post from the platform focuses on empowering users to take action, leaving them with the onus.   Editor's Picks Watch: Campaign welcomes CEI to global network Rick Boost Our editors introduce the addition of CEI (Campaign Events and Impact) to our online content offering.   McCann Worldgroup and BBDO HK big winners at Kam Fan Soon Chen Kang 江欣珍 McCann Worldgroup Hong Kong and BBDO Hong Kong took home the Grand Kam Fan and Creative Agency of the Year awards, respectively.   Premium 'Burn the whole industry to the ground' Erik Ingvoldstad A former ad man suggests how to torch and then rebuild the ad agency model.   Events Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   DMA China Dec 12, 2017 Le Royal Méridien Shanghai

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