Being local not such an advantage for brands: Nielsen | Cyborg-ism and what it means for media

Plus: Nestle's home speaker | YouTube purges channels | Alibaba buys into hypermarkets | TV fights back

View in web browser   Tuesday, 21 November, 2017 Global brands winning with consumers: Nielsen Faaez Samadi New research finds that other than a few sectors, consumers prefer big companies rather than local players.   Sooner or later we will all be cyborgs (and what that means for media) Rick Boost, Matthew Miller Moon Ribas has an implant in her foot that responds to seismic activity. Why should media professionals care about that?   Dinnertime conversations: At home with big brands Jenny Chan 陳詠欣 The thinking behind a Nestlé-branded, voice-controlled smart speaker for the China market.     YouTube killing channels said to 'exploit' children Emily Tan The platform has terminated a number of channels for violating its terms of service.   Direct website traffic is the most influential ranking factor: SEMrush Babar Khan Javed Google's algorithm still considers direct site visits as the best indicator of a relevance and value for users, adding to the domain authority.   Alibaba spends US$2.88 billion on hypermarkets in China Staff Reporters The internet giant will bring its "new retail" vision to the RT-Mart and Auchan brands.   Briefs: Ogilvy, Starhub, Leo Burnett, F5, more to come Catch up on all the week's appointments and wins. Pictured: Vincent Siu, Leo Burnett Hong Kong.   Editor's Picks Rob Norman retires from Group M to make way for 'young generals' Gideon Spanier Media agencies need to be on a "war footing" and focus on "core principles", as he makes way for "young generals".   What Lego has learnt from building a social network for kids Emily Tan Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.   TV industry starts global initiative to prove medium's power Matthew Chapman The "Global TV Deck" initiative features figures from 19 countries initially and is being released to coincide with World Television Day.   Promoted Culture club: GroupM's Regan Baillie on agencies putting people first Regan Baillie Managing director of GroupM [m]PLATFORM & Xaxis weighs in on the importance of setting team building at the forefront of organisational goals.   Events Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   DMA China Dec 12, 2017 Le Royal Méridien Shanghai

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