Thursday, 23 November 2017

New Indonesia CEO for JWT | Lamb ad banned after all | Reaching affluent Asians

Plus: PR exec serves up bespoke beer | All the week's move and wins | Marketing robots takes a human touch
 
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Friday, 24 November, 2017

JWT hires from Ogilvy for top Indonesia role

JWT hires from Ogilvy for top Indonesia role

Matthew Miller

Marianne Admardatine was previously chief growth officer for Ogilvy & Mather Indonesia and MD of both Ogilvy Public Relations and Pulse Communications in the country.

 
Australian lamb ad banned after review

Australian lamb ad banned after review

Robert Sawatzky

An independent reviewer has found "substantial flaw" in an earlier decision that allowed Meat & Livestock Australia's ad to continue running.

 
Don't put all your money in digital to reach affluent Asians

Don't put all your money in digital to reach affluent Asians

Soon Chen Kang 江欣珍

Affluent Asian consumers have yet to fully embrace digital media, according to an Ipsos study.

 
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Moves and wins: Havas Media retains NETS

Moves and wins: Havas Media retains NETS

Plus briefs on JCDecaux, ESPN, Singtel, Hashtag Interactive, Ogilvy, Starhub, Leo Burnett, and more.

 
PR head launches bespoke beer brewery

PR head launches bespoke beer brewery

Faaez Samadi

Trouble Brewing offers companies personalised brews.

 
Even robot-makers don't market on autopilot
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Even robot-makers don't market on autopilot

Robert Sawatzky

Customer feedback, constant product development and flexibility are key, according to Shenzhen's coding education startup, Makeblock.

 
Formula One seeks first global media agency

Formula One seeks first global media agency

Omar Oakes

The motor-racing brand has shortlisted four media agencies to pitch for its global media planning and buying business in a process run by Oystercatchers.

 

Editor's Picks

Have to work this weekend? Take our survey about overtime

Have to work this weekend? Take our survey about overtime

Campaign is polling marcomms professionals in Asia-Pacific on workloads and overtime hours. Help us find out how many weekends your and your peers sacrifice.

 
A cricket anthem about buckets? Ok then, KFC

A cricket anthem about buckets? Ok then, KFC

Faaez Samadi

To launch the new cricket season in Australia, KFC is encouraging an 'army' to don camo-coloured KFC buckets on their heads. Guess you sort of have to be there.

 
Brands, I'm part of your marketing team: Alibaba CMO

Brands, I'm part of your marketing team: Alibaba CMO

Robert Sawatzky, Rick Boost

Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.

 

Events

Agency of the Year 2017

Agency of the Year 2017

Dec 5 - 14, 2017

South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

 
DMA China

DMA China

Dec 12, 2017

Le Royal Méridien Shanghai

 
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