How late did you work last night? Take our survey | Japan not so sure about visitor influx

Plus: Yoox pre-roll deals will self-destruct | YouTube Ads Leaderboard | Why marketers are disillusioned with social media

View in web browser   Wednesday, 22 November, 2017 How much do you work? Take Campaign's survey Staff Reporters Campaign is polling marcomms professionals in Asia-Pacific on workloads and overtime hours. Help us find out how much midnight oil our industry is burning.   These Yoox deals will self-destruct in 15 seconds Matthew Miller Click now, or the Sergio Rossi heels get the chainsaw.   Japanese lack confidence in country's ability to host more tourists David Blecken A public perception study finds Osaka is a lot more upbeat than Tokyo and Kyoto about being able to show visitors a good time.     WPP backtracks, agrees to sell ADK stake David Blecken Bain Capital is apparently closer to taking control of Japan's third-largest advertising agency, ending a 20-year partnership with WPP.   Less can be more, even in digital Faaez Samadi At an IPG Mediabrands' roundtable, experts discussed the pitfalls of choice in the digital space, moving away from campaign-led marketing and getting on board with digital transformation.   A year old and Instagram Live is beating Snapchat Emily Tan Instagram's Live Stories has more than 250 million daily users, according to numbers from Wochit, whereas, Snapchat reports having 173 million.   Briefs: Hashtag Interactive, Ogilvy, Starhub, Leo Burnett, more Catch up on all the week's appointments and wins. Pictured: Singapore's Ministry of Environment and Water Resources awards social duties to Hashtag Interactive.   Editor's Picks See YouTube's latest top 10 APAC ads Staff Reporters Lexus, Nintendo and 7-Eleven appear on the list, along with two clips from Snickers Korea.   Why marketers are disillusioned with social-media marketing Paul Phillips If advertisers are unhappy with social media, it's because they need to stop measuring engagement and start looking at business goals, advises Paul Phillips of Edelman Hong Kong.   Cyborg-ism and what it means for media Rick Boost, Matthew Miller Moon Ribas has an implant in her foot that responds to seismic activity. Why should media professionals care about that?   Dinnertime conversations: At home with big brands Jenny Chan 陳詠欣 The thinking behind a Nestlé-branded, voice-controlled smart speaker for the China market.   Promoted Culture club: GroupM's Regan Baillie on agencies putting people first Regan Baillie Managing director of GroupM [m]PLATFORM & Xaxis weighs in on the importance of setting team building at the forefront of organisational goals.   Events Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   DMA China Dec 12, 2017 Le Royal Méridien Shanghai

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