The young and dissatisfied: Hansa Cequity report on CX | Shell music video, DHL film | Dalbir's Diary | T.O.M. Tweets

View in web browser   Friday, 01 December, 2017 The young and dissatisfied: Hansa Cequity report on CX Campaign India Team Are you geared up for the customer experience challenge in 2018 and beyond? Excerpts from a Hansa Cequity study   Shell turns to music to communicate with younger generations about clean energy Emily Tan The song of choice is 'On top of the world' by Imagine Dragons and stars Monali Thakur from India and four other global artists.   Weekend Watch: DHL takes advantage of soccer coach rivalries Campaign India Team Watch the films conceptualised by Williams Lea Tag India here   Weekend Laugh: Producer's Diary by Dalbir Singh Dalbir Singh Kiss films' co-founder and managing partner continues with his sketches for Campaign India   T.O.M. Tweets Campaign India Team Some tweets that caught our attention this week   Weekend Wrap: 1 December 2017 Campaign India Team In the news: ASCI, Dentsu Webchutney, Gutenberg, Milestone Brandcom, MindShift Interactive   Editor's Picks New Business League: October 2017 update Campaign India Team Wavemaker replaces Havas at the top of the media agency list while JWT continues leading the creative agencies   "F1 takes the environmental challenge extremely seriously": Mark Gallagher Prasad Sangameshwaran When everyone is busy debating about the new Formula 1 logo, Campaign India takes a look at the future of the sport.   Martin Lindstrom: "The most accurate forecasters depend on both big and small data." Prasad Sangameshwaran In the age of big data, small data is the foundation for breakthrough ideas or transformative ways of turning around brands, Martin Lindstrom tells delegates at AdAsia 2017   'Be connected. You never know what life brings you': Mika Hakkinen Raahil Chopra We catch up with the two-time F1 world champion to learn more about 'Brand Hakkinen' and how he keeps that alive, along with his take on social media, the Indian Grand Prix and more…

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