Mindshare wins expanded L'Oreal China remit | DAN launches Fetch

Plus: Uber chooses OMD in Pakistan | Marketing for special occasions | Criteo boasts new tools

View in web browser   Friday, 01 December, 2017 Mindshare wins expanded L'Oreal China business Staff Reporters Incumbent snares performance and ecommerce duties from Publicis Media.   Uber switches media agency in Pakistan Babar Khan Javed After an extensive pitch, Uber is tipped to have handed media and digital duties to OMD in Pakistan.   DAN launches Fetch in Tokyo Faaez Samadi Mobile media agency brings host of new clients with it to Japan.     DDB Singapore announces film and content division Staff Reporters Telling Stories combines film production and social-media engagement.   Moves and wins: Casbaa names new CEO, more Catch up on all the week's people moves and business wins. Pictured: Louis Boswell, new Casbaa CEO.   Netflix acquires first mainland drama from Youku Soon Chen Kang 江欣珍 'Day and Night' will be available in more than 190 countries for over 109 million of Netflix subscribers.   Criteo introduces commerce marketing tools Babar Khan Javed The two new-to-APAC tools help marketers tie multiple devices to a single customer-ID and the optimize ads in real time to drive conversions.   Editor's Picks It's December 1, and Ad Nut has collected 54 Christmas ads Immerse yourself in eggnog and embrace the holiday ad insanity.   Rising to the special occasion Reynold D'Silva It can be tricky for a brand to make the most out of seasonal festivals or special events. Reynold D'Silva at Facebook takes a look at a few that got it right recently.   Is New Year's Eve an underappreciated opportunity for reaching China's Gen Z? Soon Chen Kang 江欣珍 A report from Tencent QQ Ads sheds light on what Chinese Gen-Z consumers talked about during the Singles Day period.   Publicis Groupe announces global Publicis.Sapient leadership change Staff Reporters Alan Wexler promoted to full CEO as Chip Register retires.   Events Travel Asia launches experiential agency Staff Writer Thailand-based event agency responds to market demands.   Events Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   DMA China Dec 12, 2017 Le Royal Méridien Shanghai

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