Kill cash: Visa's mission in Japan | AR on the cusp of mainstream | Dentsu exec moves

Plus: Are you merely renting your customers from the duopoly? | Sticky events | A flippin' fun police-recruitment video

View in web browser   Thursday, 30 November, 2017 Premium AR on the cusp of mainstream Babar Khan Javed The latest augmented-reality toolkits and new features embedded in smartphones could soon turn AR into a mainstay of marketing.   Innovation can kill cash: Visa's new Japan marketing head David Blecken The company needs to give a cash-loving society a reason to break its habits.   Are you merely renting your customers inside a walled garden? Scott Ries Digital media buying has to be in sync with the advertiser's choice, not an enforced vendor list from the media provider, writes Sizmek's platform director.     Dentsu reshuffles executives amid ongoing reforms David Blecken The company has appointed presidential counselors and an outside executive officer to support its labour reform process.   Snapchat redesigns to separate social and publisher content; ads not affected Emily Tan Sponsored stories will have a visible "Ad" slug both above the headline on the cover tile and in the top-left corner while viewing the Story.   Events need to be 'sticky': Pico Elizabeth Wood Brand engagement expert, Greg Crandall, says the physical event is just the tip of the iceberg.   Gutenberg opens first Southeast Asia office, in Singapore Babar Khan Javed With its Singapore office, the digital agency aims for expansion into India.   Moves and wins: Starbucks appoints Iris, more Follow the week's people moves and business wins as they happen. Pictured: Iris wins regional appointment from Starbucks.   Editor's Picks This police recruitment video is flippin' good Ad Nut Real cops go head over heels more times than seems strictly necessary in a funny film that focuses on the community side of policing rather than crime.   Falling asleep at your desk? Take our survey about overtime Campaign is polling marcomms professionals in Asia-Pacific on workloads and overtime hours. Help us find out how many weekends your and your peers sacrifice.   Double A and OK Go make paper the star in a feat of technical wizardry David Blecken A humble sheet of A4 can be a lot more exciting than people give it credit for.   New Business League: See the latest ups and downs Staff Reporters Dentsu and Leo Burnett swap positions on the creative ranking; Initiative makes an entrance on the media table.   Events Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   DMA China Dec 12, 2017 Le Royal Méridien Shanghai

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