'Don't chase the numbers. Go micro,' says IPG's Terry Peigh
Prasad Sangameshwaran
In a conversation with Campaign India, Terry Peigh, senior vice president and managing director at Interpublic Group gives useful tips on what companies should do while engaging with influencers
Opinion: Teaching customer service to walk in cargo pants
Kaushik Prasad
The author explains how the tone and voice used in customer service plays an important role
Fevikwik celebrates the rare moments of happiness
Campaign India Team
Watch the films conceptualised by Ogilvy and Mather here
Madison Media bags Viacom18's media duties
The account was won following a multi-agency pitch
Fossil business goes to Mullen Lintas
The agency's Bengaluru operations will manage the business
Meet the men who foretell the future of media: Majority Report 2030
AI is the new god and techno religion will change the world, say Kaleidoko's Jonathan Tavss and Dean Donaldson.
Blog: Aggressive action and existential risks - The Forrester 2018 Predictions
Sandeep Goyal
The Forrester Report is a must-read-must-imbibe for all CMOs and their next in commands; also for their extended digital teams
TMG launches global blockchain-based media agency
Emily Tan
Called Truth, it launches with offices in London, San Francisco, Singapore, Sydney and Auckland
The Wall Street of Advertising
Advertising executives get together to celebrate their unity in diversity. Campaign India captures the moment for posterity
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