Tuesday, 21 November 2017

IPG's Terry Peigh on micro-influencers | Opinion: Customer service wears cargo pants | Fevikwik film | Account wins: Madison Media, Mullen Lintas

 
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Wednesday, 22 November, 2017
'Don't chase the numbers. Go micro,' says IPG's Terry Peigh

'Don't chase the numbers. Go micro,' says IPG's Terry Peigh

Prasad Sangameshwaran

In a conversation with Campaign India, Terry Peigh, senior vice president and managing director at Interpublic Group gives useful tips on what companies should do while engaging with influencers

 
Opinion: Teaching customer service to walk in cargo pants

Opinion: Teaching customer service to walk in cargo pants

Kaushik Prasad

The author explains how the tone and voice used in customer service plays an important role

 
Fevikwik celebrates the rare moments of happiness

Fevikwik celebrates the rare moments of happiness

Campaign India Team

Watch the films conceptualised by Ogilvy and Mather here

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Madison Media bags Viacom18's media duties

Madison Media bags Viacom18's media duties

Campaign India Team

The account was won following a multi-agency pitch

 
Fossil business goes to Mullen Lintas

Fossil business goes to Mullen Lintas

Campaign India Team

The agency's Bengaluru operations will manage the business

 

Editor's Picks

Meet the men who foretell the future of media: Majority Report 2030

Meet the men who foretell the future of media: Majority Report 2030

Prasad Sangameshwaran

AI is the new god and techno religion will change the world, say Kaleidoko's Jonathan Tavss and Dean Donaldson.

 
Blog: Aggressive action and existential risks - The Forrester 2018 Predictions

Blog: Aggressive action and existential risks - The Forrester 2018 Predictions

Sandeep Goyal

The Forrester Report is a must-read-must-imbibe for all CMOs and their next in commands; also for their extended digital teams

 
TMG launches global blockchain-based media agency

TMG launches global blockchain-based media agency

Emily Tan

Called Truth, it launches with offices in London, San Francisco, Singapore, Sydney and Auckland

 
The Wall Street of Advertising

The Wall Street of Advertising

Campaign India Team

Advertising executives get together to celebrate their unity in diversity. Campaign India captures the moment for posterity

 
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