Dentsu to pay staff for unpaid overtime | OK Go's latest video is an ad for Double A paper

Plus: How Harrods reaches Asia | Telenor promotes individuality in Pakistan | New Business League | Is Jack Ma Santa?

View in web browser   Wednesday, 29 November, 2017 Dentsu to pay staff millions for two years' worth of overtime David Blecken The company will compensate employees next month for unpaid overtime logged as personal training.   Double A and OK Go make paper the star in a feat of technical wizardry David Blecken A humble sheet of A4 can be a lot more exciting than people give it credit for.   Harrods scales up on Asian appeal Robert Sawatzky London's highbrow retailer reaches out to Asia through print, digital and KOLs to retain its largest customer base.     Google Trends can now link data across search formats Babar Khan Javed Update offers advertisers and publishers more real-time data on the popularity of search terms and related searches.   Telenor wants Pakistan to embrace individuality Babar Khan Javed A series of ads for Telenor Pakistan by Ogilvy seeks to highlight instances of culture shattering behaviour while advocating for individuality.   New Business League: See the latest ups and downs Staff Reporters Dentsu and Leo Burnett swap positions on the creative ranking; Initiative makes an entrance on the media table.   Editor's Picks Goodbye marketing as we know it, hello AI Kosuke Sogo The CEO and founder of AdAsia Holdings looks ahead to machine learning's impact on personalisation, storytelling and the role of marketers.   Alibaba's CMO on turning 11.11 into 'Christmas' Rick Boost Chris Tung tells Campaign turning Singles Day from a one-time promotion to a global holiday is perhaps Alibaba's biggest single marketing achievement   Ford extends global relationship with WPP Sam Burne James Under the deal, WPP has first refusal on all marketing, PR, advertising and other work with Ford.   Ketchum names Barri Rafferty global CEO Sam Burne James She becomes the first woman to head up one of the 'big 5' PR firms. Rob Flaherty to continue as chairman.   Events Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   DMA China Dec 12, 2017 Le Royal Méridien Shanghai

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