Forrester predictions for 2018 | India shines at The Global Awards | The 'wall street' of advertising | Motilal Oswal film |

View in web browser   Tuesday, 21 November, 2017 Blog: Aggressive action and existential risks - The Forrester 2018 Predictions Sandeep Goyal The Forrester Report is a must-read-must-imbibe for all CMOs and their next in commands; also for their extended digital teams   The Wall Street of Advertising Campaign India Team Advertising executives get together to celebrate their unity in diversity. Campaign India captures the moment for posterity   McCann Health and Medulla shine at the Global awards Campaign India Team McCann Health India earned both the Best of Show and Grand Global for "The Immunity Charm"   IPG - FCB Cogito report: The Masters of Influence Campaign India Team Part two of a study by the InterPublic Group in association with FCB Cogito consulting   The 'experts' return in Motilal Oswal's sequel Campaign India Team Watch the film conceptualised by Mullen Lintas here   Editor's Picks Martin Lindstrom: "The most accurate forecasters depend on both big and small data." Prasad Sangameshwaran In the age of big data, small data is the foundation for breakthrough ideas or transformative ways of turning around brands, Martin Lindstrom tells delegates at AdAsia 2017   "There is still hope for brands in India": Maria Garrido Campaign India Team The global chief insights and analytics officer at Havas Group explained why brands need to be meaningful   Singles Day: 'Olympics of commerce' resets rules for agencies Jenny Chan After this year, 11.11 will replace Chinese New Year as the biggest date circled on the agency calendars.   Babita's blog: 'Advertising Pride' Babita Baruah The author explains how the advertising industry is going through change and how professionals need to adapt, learn, un-learn and keep the legend going

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