Alibaba is all about helping brands with data: CMO | Mindshare makes blockchain move

Plus: Hakuhodo hopes to stop being an agency | China KOLs need to grow up | Getting bang-for-buck from video

View in web browser   Thursday, 23 November, 2017 Brands, I'm part of your marketing team: Alibaba CMO Robert Sawatzky, Rick Boost Still insisting that Alibaba is not an ecommerce company but a data services firm, Chris Tung talks about the latest efforts to help brands leverage data.   Hakuhodo consulting unit dreams of changing the big agency model David Blecken Teko wants to use Hakuhodo's creative capital to develop business ventures with clients.   Premium A coming of age for KOLs Soon Chen Kang 江欣珍 Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.     Mindshare unveils new blockchain partnership Faaez Samadi Media agency piloting new programme in Singapore with local blockchain outfit.   Branded copy has a positive impact on ad performance: NetElixer Babar Khan Javed Examining over 60,000 Google AdWords Expanded Text Ads, NetElixir's 'Ad Copy Championship' looks at the choices that drove the highest conversion.   Get a bigger bang for your video buck Nick Erskine-Shaw The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.   Editor's Picks Terry Crews is here to BLOW UP your Christmas Old Spice bestows an odd gift upon the world: an hour-long video of an exploding yule log. See this and 48 more holiday ads in Ad Nut's continually growing 2017 collection. (Please someone make it stop.)   Cyborg-ism and what it means for media Rick Boost, Matthew Miller Moon Ribas has an implant in her foot that responds to seismic activity. Why should media professionals care about that?   Less can be more, even in digital Faaez Samadi At an IPG Mediabrands' roundtable, experts discussed the pitfalls of choice in the digital space, moving away from campaign-led marketing and getting on board with digital transformation.   Japanese lack confidence in country's ability to host more tourists David Blecken A public perception study finds Osaka is a lot more upbeat than Tokyo and Kyoto about being able to show visitors a good time.   See YouTube's latest top 10 APAC ads Staff Reporters Lexus, Nintendo and 7-Eleven appear on the list, along with two clips from Snickers Korea.   Events Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   DMA China Dec 12, 2017 Le Royal Méridien Shanghai

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