Face-recognition in customer experience | KFC's claim on the holidays

Plus: Facebook launches Creator app | Programmatic still rising | Chris Foster | Best places to work | AdWords adds features | Our latest WTF

View in web browser   Monday, 20 November, 2017 Premium The role for face-recognition in customer experience Helen Roxburgh China has the lead on facial-recognition technology as marketers look ahead to some tempting applications.   Programmatic to trade two-thirds of global display ads by 2019: Zenith Babar Khan Javed Growth in the APAC region will come from focusing on premium inventory, the consolidation of DMPs and SSPs, and the focus on ROI, according to a new report from Zenith.   Facebook launches Creator app for Live broadcasts Babar Khan Javed In a bid to attract video influencers and publishers, Facebook has finally launched the Creator app it promised in June at VidCon.     How KFC has taken ownership of the holidays David Blecken A consistent diet of thoughtful branding combined with a touch of absurdity have served KFC extremely well.   Y&R names new Asia president Matthew Miller Longtime Publicis veteran and former APAC head of Saatchi & Saatchi returns to the region to take up the position vacated by Matthew Godfrey.   Google adds features to AdWords Babar Khan Javed New options include building custom audiences based on intent, A/B testing and serving special deals without having to update ads.   Katy Perry visa denial? A checklist for hiring celebrities in China Yiling Pan, Haisong Li Zero tolerance: Five things China's government and/or public won't accept in celebrity endorsers.   Editor's Picks Agency of the Year 2017: Network shortlist released We've just added the Agency Network of the Year shortlist to the regional shortlists published earlier this week.   Best places to work: Essence Singapore Staff Reporters The agency's new office is aimed less at impressing its visitors and more at keeping its growing employee base happy.   WTF: Today's well-heeled...womanizer? Shoe brand Bata issues an apology for a poster that said men should be comfortable with philandering.   'Tis the season for monsters, bears and maniacs with carving knives Our pal Ad Nut's collection of holiday ads stands at 39 examples, and counting.   Events Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia   DMA China Dec 12, 2017 Le Royal Méridien Shanghai

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2017 Haymarket Media Ltd. All Rights Reserved.