Big Bazaar film | Dalbir's Diary | Tham Khai Meng: The right kinds of ads will take us to the stars | T.O.M. Tweets | Weekend Wrap

View in web browser   Thursday, 01 March, 2018 Weekend Watch: Big Bazaar becomes your wedding planner Campaign India Team Watch the film conceptualised by DDB Mudra here   Weekend Laugh: Producer's Diary by Dalbir Singh Dalbir Singh The co-founder of Kiss Films continues with his weekly sketches for Campaign India   Opinion: The right kinds of ads will take us to the stars Tham Khai Meng Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.   T.O.M. Tweets Campaign India Team Some tweets that caught our attention this week   Dentsu Impact ropes in Aditya Kilpady as national planning director Campaign India Team Kilpady comes in with over two decades of cross-cultural experience across verticals and geographies   Weekend Wrap: 1 March Campaign India Team In the news: Raymond, Protinex, MY FM, Wok Express, Hosting Raja   Editor's Picks Diageo 'Frees the Bid'; introduces Jane Walker Campaign India Team Along with a limited edition Jane Walker brand, the company is taking the gender diversity cause in advertising by pledging to 'Free the Bid'   Does the All Out 'tough moms' campaign help the brand? Prasad Sangameshwaran In an exclusive conversation with Campaign India, Ann Mukherjee, global CMO, SC Johnson says that creating diverse connections is what modern marketing is all about   Promoted Partner Content: Dosa to bridge the data divide Campaign India Team The three city event is an attempt to get an insight into data-led thinking at the highest level of marketing decision makers   Goafest 2018: 'Agency of the Year' to be awarded across categories Campaign India Team Other changes include a 'master jury' and reduction in categories

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Albert, Watson, Marcel: We take the measure of AIs | Sex sells (among monkeys anyway) | Isobar hires Taiwan CEO

Plus: Google tool compares mobile-site speed | How Nikko AM approached a global campaign

View in web browser   Thursday, 01 March, 2018 Premium Every marketing AI people won't shut up about Rick Boost What in tarnation is a Vidora?   Isobar hires new Taiwan CEO Faaez Samadi Industry veteran joins from McCann Worldgroup.   Monkey study provides proof that sex sells Vindicating Carls Jr and many other brands, a study by real scientists shows that monkeys react more to logos that have been associated with sexy imagery.     Google launches site comparison tool Babar Khan Javed On the heels of Mobile World Congress, Google has released two tools to help advertisers and agencies understand the importance of mobile optimisation.   Nikko Asset Management debuts first global corporate brand campaign Mark Darbyshire Before stepping onto a global stage, one of Asia's largest asset managers had to distill a list of brand attributes—and find an agency willing to create the work in Japan.   In brief: BBDO, AKQA, Ruder Finn, Racepoint Plus news on Saatchi & Saatchi, Kantar, Gyro, DeVries Global China, Growmint, JCDecaux and more.   Editor's Picks The right kinds of ads will take us to the stars Tham Khai Meng Whether the ads of the future will inspire fear or wonder depends on how we use them, says Ogilvy's worldwide co-chairman and chief creative officer.   Mobile World Congress: Have we reached the limits of mobile innovation? Ben Phillips Despite a flurry of new phone handset launches during Mobile World Congress, we may have already optimised smartphone design, MediaCom's global head of mobile explains.   Premium Private investing could be about to get a makeover in Japan David Blecken A new investment service called Folio is banking on good design and human language to win over an extremely cautious market. Will others follow?   Event Marketing Awards open for entries Staff The awards recognise companies applying best practices to the creation, planning, production and management of innovative and successful events in Asia-Pacific. Enter by 9 April.   Promoted Marketing under the influence Staff Writer Finding relevant influencers with real followers, who can help brands achieve real business outcomes, is a tough task, but there is a way forward.   Events Campaign360 Mar 20, 2018 Capella Singapore   Digital360Festival Apr 25 - 26, 2018 Shanghai

For information about this email newsletter, please contact: Matthew Miller matthew.miller@haymarket.asia   For information about sponsoring this email newsletter, please contact: Atifa Silk atifa.silk@haymarket.asia     You are currently subscribed to the Campaign Asia Bulletin as: balvistudio4.raaj@blogger.com   Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.   To unsubscribe: Click Here   Copyright © 2018 Haymarket Media Ltd. All Rights Reserved.

                                                           

Nifty's fresh hurdle, economy's revival story and Fed's rate suspense

Co-sponsored By: Associate Sponsors

What You Must Know Before Your First Trade Thu, Mar 01, 2018 | 09:15 AM IST

NOT TO MISS #StocksInNews,#Recos,#Expert Views,#IPOs,#Commodities#Market Moguls#Paathshala#ETMarkets Podcast

MONEY & MARKETS

Nifty has resistance at 10,535 & 10,590 levels; weakness may continue The supports for Nifty50 index to come in at 10,450 and 10,435 zones. What changed your markets while you were sleeping Let's check out what all might influence Dalal Street all through the day: IN FOCUS: Top stocks to watch in today's session Here is a list of top stocks that are likely to be in focus in today's trading session.

Live Blog: Look who is moving my market today BUY, SELL, HOLD ideas from D-Street experts need2know: 10 macro triggers that should matter for market today 'Expensive' India records worst Feb sell-off with volatility surge Will the Fed stick to three rate hikes this year or opt for four? HDFC launches Rs 1,986-crore share sale to institutions Provident funds now turn to equities

Market Watch 1 Mar | 09:15AM| SENSEX NIFTY USD/INR GOLD 34189.45 ↑5.41 10498.55 ↑5.70 65.18 ↑0.29 30364.0 ↑69.0

Gainers Losers 1 Mar, 2018, 09:15AM IST, PTI|View All Company Name Live Price Change (%) Volume High Low Future Lifestyle Fashions Ltd 403.25 6.10 65771 409.00 379.35 Indian Bank 331.00 6.06 303784 334.90 300.45 Lakshmi Machine Works 6784.80 5.81 6178 6816.90 6340.95 Rajesh Exports 836.80 5.06 37201 843.35 790.55 IIFL Holdings Ltd 754.95 4.70 15873 765.00 713.90

52W - Highs 52W - Lows 1 Mar, 2018, 09:15AM IST, PTI|View All Company Name Live Price Change (%) Volume High Low Mack Trading 74.65 42.79 60620 74.65 74.65 Gautam Gems Ltd. 45.95 17.22 30000 47.00 44.35 EIH Associated 605.10 14.32 72137 635.15 512.05 Venkys (India) 3937.65 13.96 119308 4146.40 3404.50 Focus Suites Solutions & Services Ltd. 40.95 9.93 512000 40.95 39.05

STREET VOICE "We expect the highest earnings growth in FY19 in low-base sectors including financials an... Abhinav Khanna & Angus Richardson HOW TO TRADE IN MARKET TODAY Get best stock recos from top brokerages for today's market

MACROS THAT MATTER Stocks slide, dollar hits 6-week high as Powell revives Fed rate fears MSCI's broadest index of Asia-Pacific shares outside Japan was down 0.35 per cent.

Gold prices fall on strong dollar Oil extends declines on US inventory build Currency in circulation almost at pre-demonetisation levels India not doing any favour to US by slashing import duties on imported motorcycles: Trump India to double state purchases of oilseeds, pulses to help farmers Economy at revival threshold: India Inc on Q3 GDP India could grow at 8% in FY19 and onwards: Pranab Mukherjee Govt approves continuation of PMEGP with Rs 5,500 crore outlay Agri boost signals green shoots of recovery

OPINION/ BLOG View: NHPS must not turn into an example of good intentions, bad implementation ...

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