Sector Study: Traditional Chinese medicine | Alibaba looks across border for Singles Day growth

Plus: Instagram campaign optimisation | Fraud-free certification | This week's moves and wins | Dirty birds

View in web browser   Friday, 03 November, 2017 Premium Traditional Chinese medicine's healthy mix of history and modernity Faaez Samadi TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.   Alibaba looks to cross-border orders as next avenue of Singles Day growth Soon Chen Kang 江欣珍 Further growth in Singles Day sales this year may come from eager buyers outside of China.   Briefs: Ogilvy Melbourne, Carat Malaysia, Grapeshot, PHD, Cheil, more Keep up with appointments, business wins and other news in our rolling roundup. Pictured: Virginia Pracht, Ogilvy.     Alibaba revenue up 61% as it sees early results from 'new retail' Jenny Chan 陳詠欣 What Alibaba calls 'core commerce' contributed 72% to its total revenue in the quarter ended 30 September.   Socialbakers debuts Instagram-oriented campaign optimisation Babar Khan Javed By helping marketers identify their top performing content on Instagram, Socialbakers claims it can help marketers route spend toward eyeballs creating the most clickthrough.   P&G slashed number of sites it ran on by 70% after YouTube brand-safety scandal Emily Tan Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59%.   Exponential Interactive becomes TAG certified Babar Khan Javed Exponential was able to prove that its methodology complied with the Trustworthy Accountability Group's guidelines for its certification against fraud.   Facebook: 88% of ad revenue is from mobile Babar Khan Javed The company's latest earnings report shows a 49 percent jump in ad revenue.   Editor's Picks These foul-mouthed parrots are not funny Ad Nut From the US: 'Cursing parrots' for Unicef by Grey New York.   Turkish Airlines is very font of Hong Kong New in our WTF file: An airline honours Hong Kong with an unusual gift.   Premium Mandate for Change check-in: What agencies are doing on gender equality Andrew Genskow It's easy to sing your own praises when it comes to a topic as significant as gender equity, but actions speak louder than words. What have agency endeavours amounted to over the last few months?   WPP names Lindsay Pattison as chief transformation officer to drive 'horizontality' Gideon Spanier The new role makes the former Maxus executive one of the most senior women within WPP.   Promoted Stand up for creative Mihkel Jäätma How emotion data can help creatives regain a bigger share of the marketing budget.   Events China Innovation Summit Nov 15, 2017 Shenjing Shared Working Space, Shenzhen   Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

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