Thursday, 2 November 2017

P&G undertakes mass culling after YouTube episode | Pick: Zee's Golden gesture on Silver jubilee | Sakshi Choudhary wins 'Next Creative Leader 2017' award | Dalbir's Diary | T.O.M. Tweets

 
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Friday, 03 November, 2017

P&G slashed number of sites it ran ads on by 70 per cent after YouTube brand-safety scandal

Emily Tan

Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59 per cent.

 

Pick of the week: Zee

Campaign India Team

On its silver jubilee, ZEE's golden gesture to its competition stands out

 

Ogilvy's Sakshi Choudhary wins the "Next Creative Leader 2017" award

Campaign India Team

This is the third major recognition for Choudhary in 2017

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Weekend Laugh: Producer's Diary by Dalbir Singh

Dalbir Singh

Kiss films' co-founder and managing partner continues with his sketches for Campaign India

 

T.O.M. Tweets

Campaign India Team

Some tweets that caught our attention this week

 

Weekend Wrap: 3 November 2017

Campaign India Team

In the news: Digitally Inspired Media, Edelweiss, Janalakshmi, Jubilant Foodworks, Mankind Pharma, Xiaomi

 

DDB Mudra Group bags MuscleBlaze's creative mandate

Campaign India Team

Account won post a multi-agency pitch

 

Editor's Picks

Tata retains top spot but sees an erosion in brand value

Campaign India Team

Maruti has been the fastest growing brand in India for the second year in a row

 

'Digital is a very dangerous medium': Ashish Bhasin

Campaign India Team

The growth of mobile as a medium was the focus of a discussion involving GSK's Alok Agarwal, Kotak Mahindra Bank's Ambuj Chandna and DAN's Ashish Bhasin at an event organised by Facebook

 

Opinion: What type of a client are you?

Vandan Chopra

The author lists the types of clients that are 'dangerous' for agencies to partner with

 

'Brands that cover up mistakes, do worse than brands that apologise'

Raahil Chopra

CVL Srinivas and D Shivakumar discuss the importance of brand trust and list ways to build trustworthy brands

 
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