Interbrand: Tata retains top spot but sees an erosion in brand value | Vodafone film | 'Digital is a very dangerous medium': Ashish Bhasin | Anita Nayyar on D&AD jury

View in web browser   Thursday, 02 November, 2017 Tata retains top spot but sees an erosion in brand value Campaign India Team Maruti has been the fastest growing brand in India for the second year in a row   Vodafone sticks to old formula for new positioning Campaign India Team Watch the films conceptualised by Ogilvy & Mather here   'Digital is a very dangerous medium': Ashish Bhasin Campaign India Team The growth of mobile as a medium was the focus of a discussion involving GSK's Alok Agarwal, Kotak Mahindra Bank's Ambuj Chandna and DAN's Ashish Bhasin at an event organised by Facebook   D&AD 2018: Anita Nayyar of Havas is jury president for media Campaign India Team Only Indian on the list   DB elevates Harrish M Bhatia as president of print media Campaign India Team Rahul Namjoshi to take over as head of My FM   Editor's Picks LIA 2017: McCann Health India takes top honours Campaign India Team The agency bags two Grand LIAs, nine Golds, a Silver and Bronze as it is awarded 'Global Health & Wellness Agency of the Year' and 'Global Pharmaceutical Agency of the Year'   WARC Prize for Asian Strategy 2017: India dominates with 11 of the 16 winners Campaign India Team Ogilvy leads with two Golds, a Silver and two Bronze; MullenLowe (Gold), Havas (Silver), Rediffusion (Silver), Zeno Group (Silver), DDB Mudra (Bronze) and Leo Burnett (Bronze) also among winners   Opinion: Transform or face an 'adpocalypse' Varun Duggirala The author explains how 'video is the future of brand engagement but the modern agency is the show runner'   'Brands that cover up mistakes, do worse than brands that apologise' Raahil Chopra CVL Srinivas and D Shivakumar discuss the importance of brand trust and list ways to build trustworthy brands

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