ADK and WPP fight another round | Hume Brophy enters HK | Postr signs another telco

Plus: Checking in on agency promises to improve gender equality | Connecting with centennials | New work from Hyundai and Nike

View in web browser   Thursday, 02 November, 2017 Bain-ADK deal on the ropes as WPP starts legal proceedings David Blecken WPP has filed for arbitration in Japan in an increasingly bitter dispute.   Premium Mandate for Change check-in: What agencies are doing on gender equality Andrew Genskow It's easy to sing your own praises when it comes to a topic as significant as gender equity, but actions speak louder than words.   Hume Brophy enters Hong Kong through acquisition Faaez Samadi PR firm grows globally through purchase of Madaket+Co.     Postr partners with Indonesia telco giant Faaez Samadi Deal is the second that Postr has signed with an Indonesian telco.   AdAsia claims to democratise revenue data for publishers Babar Khan Javed AdAsia Holdings has launched an integrated platform for publishers, claiming the offering provides transparency to put them on equal footing with advertisers and agencies.   Connecting with Asian centennials Katherine Diaz Why brands should care about the next cohort after millennials, plus four strategy tips to think about.   Analysts agree with WPP: Threat from consultancies has been 'overhyped' Emily Tan During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.   Editor's Picks Hyundai finds the rush of driving...in the bathroom? Ad Nut The Korean automaker and R/GA launch a line of performance vehicles with a series of ads set in an unlikely location.   China to Zhou Qi in new Nike ad: 'Don't come back' Ad Nut TV spot from Wieden+Kennedy Shanghai stokes national pride with a tough message for the young NBA player.   Chris Hemsworth should narrate all the ads Ad Nut The Thor actor adds depth to a global ad for Jacob's Creek Double Barrel wine by AnalogFolk and The Sweet Shop.   Psoriasis should not make people pariahs: Novartis campaign Ad Nut A Novartis campaign for Malaysia tries to create a movement for acceptance.   Promoted Stand up for creative Mihkel Jäätma How emotion data can help creatives regain a bigger share of the marketing budget.   Events China Innovation Summit Nov 15, 2017 Shenjing Shared Working Space, Shenzhen   Agency of the Year 2017 Dec 5 - 14, 2017 South Asia, Greater China, Australia/New Zealand, Japan/Korea and Southeast Asia

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